Quick overview
Job description
About the Role
Lead the B2B growth marketing strategy for an early-stage AI company with strong market demand. You will work closely with product, performance, brand, content, and sales partners to build and scale a full-funnel growth engine.
What You'll Do
Define the ideal customer profile, qualified lead criteria, scoring approach, and sales handoff process.
Generate demand through paid marketing, SEO, content, events, and support for outbound efforts.
Build landing pages, email sequences, and retargeting programs that move prospects toward sales conversations.
Align with sales on lead definitions, handoff expectations, lead quality feedback, and useful sales collateral.
Track pipeline and cost per lead by channel, and reallocate investment toward the approaches that convert.
What We're Looking For
Four to eight years of B2B growth marketing experience, including ownership of a genuine 0-to-1 build at an early-stage company or when launching a new segment.
Experience building new products, programs, or marketing initiatives from the ground up.
Hands-on knowledge across full-funnel growth, including SEO, paid search, landing pages, email, webinars, lead scoring, and analytics.
Experience with paid search, paid social, SEO, email automation, landing page tools, web analytics, and CRM platforms.
Established relationships or a professional network in the education market are valued.
Authorized to work in the United States without visa sponsorship.
Compensation & Benefits
Base salary: $140,000 to $170,000 annually. Visa sponsorship is not available.
Location
On-site in New York, New York.