B2B Growth Marketing Lead

About the Role

Lead the B2B growth marketing strategy for an early-stage AI company with strong market demand. You will work closely with product, performance, brand, content, and sales partners to build and scale a full-funnel growth engine.

What You'll Do

• Define the ideal customer profile, qualified lead criteria, scoring approach, and sales handoff process.

• Generate demand through paid marketing, SEO, content, events, and support for outbound efforts.

• Build landing pages, email sequences, and retargeting programs that move prospects toward sales conversations.

• Align with sales on lead definitions, handoff expectations, lead quality feedback, and useful sales collateral.

• Track pipeline and cost per lead by channel, and reallocate investment toward the approaches that convert.

What We're Looking For

• Four to eight years of B2B growth marketing experience, including ownership of a genuine 0-to-1 build at an early-stage company or when launching a new segment.

• Experience building new products, programs, or marketing initiatives from the ground up.

• Hands-on knowledge across full-funnel growth, including SEO, paid search, landing pages, email, webinars, lead scoring, and analytics.

• Experience with paid search, paid social, SEO, email automation, landing page tools, web analytics, and CRM platforms.

• Established relationships or a professional network in the education market are valued.

• Authorized to work in the United States without visa sponsorship.

Compensation & Benefits

Base salary: $140,000 to $170,000 annually. Visa sponsorship is not available.

Location

On-site in New York, New York.