Digital Marketing Manager

Our client, a consumer brands company based in Philadelphia, is hiring a Digital Marketing Manager to lead paid, organic, and email marketing efforts across a portfolio of retail and e-commerce brands. This role owns campaign strategy, budget allocation, and performance reporting, working closely with creative, sales, and analytics teams. The ideal candidate has hands-on experience managing digital ad spend, running A/B tests, and translating campaign data into actionable recommendations.

This is an on-site role based out of the company's Center City Philadelphia office, with regular collaboration across departments. This is a full-time, direct-hire position offering a competitive salary, performance bonus eligibility, and a full benefits package.

Responsibilities
Develop and execute digital marketing strategies across paid search, social, and email channels
Manage monthly ad spend budgets and optimize campaigns for ROI
Oversee content calendar and coordinate with the creative team on asset production
Analyze campaign performance data and present findings to senior leadership
Manage relationships with external agencies and media vendors
Run A/B tests on landing pages, ad creative, and email campaigns
Supervise a team of two marketing coordinators
Track and report on KPIs including conversion rate, CAC, and ROAS
Requirements
Bachelor's degree in Marketing, Communications, or related field
5 or more years of digital marketing experience
Proven experience managing paid media budgets of $500,000 or more annually
Proficiency with Google Analytics, Google Ads, and Meta Ads Manager
Experience with email marketing platforms such as Klaviyo or HubSpot
Strong analytical skills and comfort working with performance data
Experience managing or mentoring junior team members
Excellent written and verbal communication skills
Benefits
Medical, dental, and vision insurance
401(k) with company match
Paid time off and paid holidays
Annual performance bonus eligibility
Hybrid work flexibility after 90 days
Professional development stipend
Life and disability insurance
Commuter benefits
Job Type:
Full-Time |
Work Type:
On-Site |
Industry:
Marketing & Advertising |
Experience:
Mid-Senior