Digital Marketing Manager – International Accessories & Footwear Brand

31 May 2024

Digital Marketing Manager - International Accessories & Footwear Brand

From Luxe Talent , International Recruitment and Training Consultancy specialised in Fashion, Luxury, Retail FMCG, we are looking for a Digital Marketing Manager for one of our clients, an International Accessories & Footwear brand. The role will be based in their London office.

In our recruitment and training consultancy we work with different firms in the Luxury, Premium and High Premium sectors around Europe and have offices in Barcelona, Madrid, Paris, Milan and Munich and Amsterdam.

Responsibilities of the Digital Marketing Manager:

• Initiate, lead and develop the Digital Marketing strategy for Western markets, aligning with overall business goals
• Work closely with internal stakeholders and the wider Marketing team to continually improve the performance of all digital marketing activity
• Adopt a test and learn mentality whilst testing new innovative ideas to drive performance
• Analyse performance, provide detailed reports and utilise insights to continually optimise campaigns
• Take full ownership of the Digital Marketing budget, ensuring spend is optimised and ROAS targets are being met
• Keep up to date with industry updates, regularly sharing opportunities and recommendations on new initiatives
• Build strong relationships with partners
• Line management and development of the Senior Digital Marketing Executive

Requirements of the Digital Marketing Manager:

• 3+ years experience working in a Digital Marketing role
• Proven track record of achieving campaign KPIs
• A strong analytical mindset, with a proven ability to make data driven decisions
• Tech literacy, skills in Excel
• Experience with reporting and analytics tools, such as Google Analytics
• Proven experience of managing large media budgets
• A proactive and collaborative approach to work, with the ability to work both independently and as part of a team
• Line management experience
• Knowledge of fashion retail is preferred
• Able to work as part of a small team in a rapidly changing business

If you think to be the right person for this job opportunity, please send us your CV!

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