SFMC SMS Enablement Lead - BC/BS Horizon

RESPONSIBILITIES:
Kforce has a client that is seeking a SFMC SMS Enablement Lead - BC/BS Horizon in Armonk, NY.

Summary:
The SFMC SMS Enablement Lead will support the implementation and expansion of SMS capabilities within Salesforce Marketing Cloud. This role will lead the technical and functional setup of compliant, scalable SMS communications integrated with existing marketing, CRM, and enterprise data platforms.

Key Responsibilities:
* Lead SMS enablement within Salesforce Marketing Cloud, including MobileConnect
* Configure SMS journeys, keywords, short codes, automated messaging, and opt-in/opt-out processes
* Partner with business, marketing, compliance, and technical teams to define requirements
* Build customer journeys using Journey Builder, Automation Studio, Contact Builder, and Data Extensions
* Support integrations between SFMC, CRM systems, APIs, and enterprise data sources
* Ensure SMS communications meet privacy, consent, and regulatory requirements
* Develop test plans and support campaign validation, deployment, troubleshooting, and optimization
* Establish governance, documentation, and implementation of best practices
* Provide technical guidance to developers and project stakeholders

REQUIREMENTS:
* Strong Salesforce Marketing Cloud experience
* Hands-on experience implementing SMS campaigns through MobileConnect
* Experience with Journey Builder, Automation Studio, Contact Builder, and Data Extensions
* Experience integrating SFMC with CRM platforms, APIs, and enterprise data systems
* Knowledge of SMS consent management and opt-in/opt-out requirements
* Strong communication, leadership, and stakeholder-management skills
* Ability to lead SMS initiatives from requirements through deployment

Preferred Qualifications:
* Salesforce Marketing Cloud certifications
* Experience in regulated or highly compliant industries
* Experience supporting large-scale customer-engagement programs
* Familiarity with privacy, consent, and mobile-messaging regulations

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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