PR Executive

Do you want to use your PR superpowers to lead a national movement that protects the planet? Recycle Your Electricals is looking for a brilliant Consumer PR Exec to support campaigns that inspire, educate, and mobilise millions of people across the UK to take action.

About Material Focus

Material Focus is an award-winning, independent, mission-driven not-for-profit on a journey to solve one of the UK’s fastest-growing environmental challenges: electronic waste (e-waste). Operational since 2020, they are a small but mighty 14-person team.

Material Focus collaborates across the sector, producing thought leadership, research and innovation funding to catalyse the development of a thriving circular electricals system. From Hypnocat Holograms to partnering with artists on massive toaster installations, Recycle Your Electricals (by Material Focus) runs high-impact, creative consumer campaigns. Their mission? To change what people do with their old electricals, to save valuable materials inside them from going to waste. Over 75% of the materials inside our tech and gadgets can be recycled, yet millions are still binned or stashed away in drawers.

Recycle Your Electricals, the primary consumer-facing campaign, is a nationwide initiative designed to shift public behaviour towards e-waste by inspiring, educating and encouraging everyone across the UK to act. From funding community drop-off points to executing major national cultural activations, they make recycling small electricals both mentally and physically easier for millions of people.

Benefits & Culture

Material Focus offers a supportive, progressive, and highly collaborative environment where personal growth is encouraged.

• Join a mission-driven team with the autonomy to shape and evolve a high-profile national PR campaign where your creativity and organisation directly benefits the planet
• A central London hub with flexible hybrid working options to balance team collaboration and focused remote execution
• A progressive hiring policy that actively welcomes diverse perspectives
• Join a highly inclusive, mission-driven culture where personal growth and work-life balance are actively encouraged

About the role:

• Support the PR Lead in the ideation, implementation and successful delivery of PR campaigns efficiently and within budget.
• Monitor, analyse, and report PR results regularly, using insights to refine ongoing strategies.
• Lead media engagement to secure high-quality coverage across consumer, national, trade, and environmental media.
• Leverage existing relationships and cultivate new contacts across journalists, key influencers, and thought leaders.
• Draft and oversee the creation of press releases, case studies, research summaries, and web copy, ensuring all content is accurate, search-engine optimised, and tonally on-brand.
• Manage daily media inquiries, interview requests, and media database maintenance.
• Manage agency resources and collaborate closely with Marketing teams.
• Maintain a keen understanding of external industry trends, competitor news, and sector insights to proactively identify media opportunities.

About you:

Essential experience:

• Relevant qualification in PR, Communications, Journalism, or equivalent professional experience.
• Minimum 18 months of PR experience (agency or in-house) with a strong track record of executing multi-channel PR campaigns.

The ideal candidate:

• Demonstrated network of media contacts across local, national, or trade media.
• Exceptional writing, editing, and verbal communication skills.
• Demonstrable passion or interest in sustainability and behaviour change.

What happens next?

Our team personally reviews every application. If your profile matches the essential experience requirements (or if we see great potential in your background for future roles), we’ll be in touch within 7 days. If you don’t meet the essential experience requirements or are not suitable for future Latte roles, please consider your application rejected if you haven’t heard from us within 7 days.