GTM Specialist

Amazon Web Services, Inc. seeks a GTM Specialist to drive go-to-market strategy for key cloud services. You will analyze market trends, define positioning, and partner with sales, marketing, and product teams to build and execute launch and demand generation plans. Responsibilities include creating sales plays, enablement content, and competitive insights to accelerate adoption. You will measure campaign performance, optimize pipelines, and support field teams with data-driven recommendations. In AWS's innovative, customer-obsessed culture, you'll work on high-impact global initiatives and help shape the future of cloud computing.

Responsibilities

• Develop and execute go-to-market strategies for priority AWS services
• Analyze customer, competitor, and market data to inform positioning and messaging
• Build sales plays, pitch materials, and enablement content for field teams
• Partner with sales, marketing, and product to plan and deliver launches and campaigns
• Track pipeline, campaign performance, and adoption metrics; report insights to stakeholders
• Optimize GTM motions using experimentation and data-driven recommendations
• Support account teams with competitive intelligence and objection handling
• Coordinate with global and regional teams to ensure execution consistency
• Contribute to forecasting and planning for targeted segments and industries
• Champion customer-obsessed, high-standard execution across GTM activities

Required Skills

• Go-to-market strategy
• B2
• B cloud or Saa
• S marketing
• Market and competitive analysis
• Sales enablement development
• Data analysis and reporting (Excel, BI tools)
• CRM and marketing automation tools (e.g., Salesforce, Marketo)
• Product positioning and messaging
• Pipeline management and forecasting
• Stakeholder and project management
• Presentation and storytelling skills