Marketing Assistant - Digital Marketing Associate

Job Description
Digital Marketing Associate – Amazon Advertising
Zinus, Inc. is seeking a data-driven Digital Marketing Associate (Amazon Ads) to join our U.Growth Marketing team. This role will focus on Amazon Advertising, with primary responsibility of managing Sponsored Ads campaigns. The ideal candidate combines hands-on platform experience with translating marketplace performance data into actionable recommendations that drive profitable growth.

We are looking for a marketer who can identify opportunities, diagnose performance challenges, evaluate tradeoffs, and proactively recommend solutions. Success in this role requires strong ownership and the ability to translate data into measurable business outcomes while responsibly managing advertising. You will work closely with Growth Marketing, Sales, Merchandising, Content, and Demand Planning teams.

Manage the day-to-day execution and optimization of Amazon Advertising Sponsored Ads campaigns
Build campaign structures that align with category priorities, category strategies, product lifecycle stages, and promotions, and business events
Assist with managing advertising budgets and allocating spend based on performance and business priorities. Manage advertising across campaigns by balancing business priorities, performance objectives, and responsible budget stewardship
Monitor campaign performance and identify risks, trends, and growth opportunities for improvement.

Analyze performance across SKU, category, and portfolio levels
Help identify affecting performance, including media, content, promotions, pricing, and competition. Build and maintain reports that connect advertising activity with sales and broader business outcomes.

Partner with Sales, Merchandising, Content, and Demand Planning teams to ensure advertising strategies align with business priorities
Design and execute tests involving bids, targeting, creative, assortment, and budget strategies
Bachelor's Degree required; Marketing, Business, Analytics, Communications, or a related filed is preferred.
~ Two or more years of relevant experience with Amazon, Performance Marketing, Paid Media, Advertising, Retail Media, Ad Campaigns
~Hands-on experience managing Sponsored Ads advertising campaigns in a professional or internship setting
~ Proven experience managing retail media budgets and performance goals
~ Deep understanding of Amazon marketplace advertising
~ Experience managing advertising for large product catalogs (100+ active SKUs preferred)
~ Excel proficiency including pivots, lookups, filtering, and data analysis
~ Experience translating data into recommendations for business stakeholders
~ Experience with Skai or similar retail media management platforms
Experience in mattresses, furniture, home furnishings, or other large-item ecommerce categories (Amazon hardlines)
Familiarity with Amazon Demand Side Platform (DSP) or additional retail media networks/DSPs
Understanding of Amazon’s merchandising, promotional, and marketplace ecosystem
Work
Authorization/Security
Clearance
One of America's first mattress-in-a-box brands, Zinus, Inc. has over 20+ years of experience compressing and delivering mattresses straight to your door.

As makers of our products, we incorporate customer feedback into our product design and future innovations. means joining a team that is committed to the happiness of its employees and customers, striving to deliver products and experiences that invoke a little joy, every day. Come and be a part of the world’s most loved online mattress and furniture brand.