Marketing Measurement Analyst

IDR is seeking a Marketing Measurement Analyst to join one of our top clients for an opportunity in Memphis, TN. This role is focused on strategic analytics and measurement within a leading organization in the nonprofit sector, leveraging advanced measurement techniques to optimize marketing impact and drive data-informed decisions.

Position Overview for the Marketing Measurement Analyst:

• Serve as a strategic partner providing analytics and measurement insights within the Marketing Analytics organization.
• Apply advanced analytical techniques, experimentation methodologies, and measurement frameworks to evaluate marketing effectiveness.
• Collaborate with cross-functional teams including Marketing Channels, Marketing Insights, and external measurement partners.
• Support enterprise initiatives such as incrementality testing, attribution interpretation, audience analytics, and forecasting.
• Act as a measurement champion, evangelizing best practices and building measurement literacy across the organization.

Requirements for the Marketing Measurement Analyst:

• Bachelor\'s degree in Data Analytics, Statistics, Mathematics, Economics, Business Analytics, Information Systems, Marketing Analytics, Computer Science, or a related field.
• Experience in analytics, marketing analytics, performance measurement, or business intelligence.
• Experience analyzing and interpreting marketing performance across digital and traditional channels.
• Experience utilizing visualization tools and analytics platforms to communicate insights.
• Strong understanding of experimentation, measurement methodologies, statistical concepts, and performance analytics.

What\'s in it for you?

• Competitive compensation package
• Full Benefits; Medical, Vision, Dental, and more!
• Opportunity to get in with an industry leading organization.

Why IDR?

• 25+ Years of Proven Industry Experience in 4 major markets
• Employee Stock Ownership Program
• Dedicated Engagement Manager who is committed to you and your success.
• Medical, Dental, Vision, and Life Insurance
• ClearlyRated\'s Best of Staffing Client and Talent Award winner 12 years in a row.

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