New Car Sales Executive - Mercedes Benz

LSH Auto is a UK premium automotive retailer and one of the leading Mercedes-Benz dealership groups. Across new and used vehicle sales and a full range of aftersales services, the business is focused on delivering a high standard of service and helping customers find the right automotive solutions for their needs.

This is an opportunity to join a customer-focused automotive retail environment where the sales experience matters just as much as the result. As a New Car Sales Executive, you will play an important role in helping customers make confident purchasing decisions while representing a premium brand experience throughout the showroom journey.

In this role, you will manage the customer journey from initial enquiry through to vehicle handover, building trust and creating a positive experience at every stage. You will work closely with customers to understand their needs, present suitable options, and support commercial outcomes through strong communication, relationship-building, and attention to detail.

Hours - 40

Salary - £27,010 plus uncapped OTE bonus plus company car

Responsibilities

• Guide customers through the full new car sales journey from enquiry to handover.
• Build strong customer relationships and deliver an exceptional showroom experience.
• Demonstrate vehicle features, arrange test drives, and match customers to suitable models.
• Negotiate pricing and finance options to achieve sales targets and maximise revenue.
• Maintain accurate CRM records and follow up leads to convert opportunities into sales.

• At least 2 years of sales experience in automotive sales.
• Proven track record of meeting or exceeding vehicle sales targets.
• Experience using a dealership CRM and maintaining strong follow-up discipline.
• Background in customer-facing sales roles involving negotiation with customers, including finance conversations and part-exchange discussions.
• Ability to build repeat business and referral customer relationships.
• Confidence conducting customer test drives and a valid UK driving licence.
• Experience with premium automotive brands is a plus.
• Eligibility to work in the UK.

• Colleague Referral Scheme (£500 - £1000)
• A range of Mercedes-Benz training and leadership programmes
• Platinum Plus Rewards Scheme
• Colleague Car Purchase Scheme
• Eye care vouchers
• Life assurance (4 x annual salary)
• 31 days holiday (including bank holidays), rising to 38 days with length of service
• Wellbeing support
• Company pension
• Full uniform provided
• On-site gym