Hospitality Marketing Specialist

Supports planning, coordination, execution, and reporting of integrated marketing initiatives for Kohler Hospitality. Coordinates campaign plans, calendars, briefs, content, assets, approvals, budgets, and performance reporting while collaborating with internal teams and external partners to promote resort experiences and support guest engagement and revenue goals.

Responsibilities

• Support marketing plans and translate priorities into campaign calendars, timelines, project plans, channel activities, and deliverables.
• Coordinate integrated campaigns across paid, earned, owned, social media, email, web, partner, influencer, and public relations channels.
• Prepare and maintain project briefs, Workfront requests, calendars, status documents, and campaign materials.
• Collaborate with cross-functional teams and external agencies, media partners, influencers, vendors, and strategic partners.
• Review marketing materials for accuracy, brand alignment, and completeness; track feedback, decisions, assets, and approvals.
• Monitor campaign performance, document results and learnings, and recommend improvements.

Required Skills

• Integrated marketing campaign coordination
• Marketing planning
• Campaign calendar management
• Project planning and timeline management
• Creative brief development
• Marketing asset coordination
• Workfront request coordination
• Marketing content review
• Campaign performance monitoring
• Budget tracking