Martech Manager

Knauf stands for opportunity. We know that opportunity looks different to each person and we are proud that we see opportunity in everyone. This exciting role within the Marketing Department could be the perfect next opportunity for you to build a unique career, in a values-led culture with a clear purpose of making tomorrow a home for all of us.

As a Group we are a global manufacturer of construction materials and our 43,500 team members in 90 countries across 320 sites provide a huge opportunity for anyone with ambition and energy. We value everyone's contribution equally and we ask that you bring your whole self to work, to enrich the business further, as together we achieve more in a safe and inclusive environment.

Here at Knauf UK (Gypsum) we're recruiting for a Martech Manager, reporting into the Head of Marketing, at our head office in Sittingbourne.This position is a full time role, working 37.5 hour per week, with the flexibility to work from home 2 days per week.Can you say yes?

• Do you hold a degree in Marketing, Digital Product Management, Computer Science, or have equivalent experience?

• Do you have experience managing an enterprise CMS such as Contentful, an enterprise CRM/marketing automation platform such as HubSpot, and digital analytics suites?

• Do you have proven experience working in a global–local matrix organisation?

If so we would welcome your application.

What you'll be doing:

As Technical Product Owner, you will lead the configuration, optimisation and roadmap development of Knauf UK & Ireland's digital ecosystem, including Knauf . com 2.0, HubSpot, Contentful and MyKnauf. Working closely with the UK commercial business and Central European Digital Team, you will turn the needs of architects, contractors and merchants into seamless digital experiences that support specification and growth. You will ensure digital strategies, system roadmaps and Group initiatives align with local commercial priorities before implementation.

Technical Stack Ownership & Governance

• Serve as the primary technical owner and local custodian for the UK marketing technology stack: HubSpot, Contentful CMS, Adobe Analytics, Qualtrics.
• Maintain the local customer database within HubSpot/Salesforce for marketing purposes, establishing strict protocols for data hygiene, segment mapping, contact growth, and GDPR compliance.
• Manage the security, auditing, and decommissioning of legacy local market apps in line with global guidelines, targeting a standard of 0 unmanaged apps and 0 critical security issues.

Global-Local Matrix Representation

• Act as the primary UK commercial counterpart to the Central European Digital Team, representing UK business needs in global digital programs and agile development sprint cycles.
• Proactively advocate for UK specifier and installer requirements, ensuring global tools are optimized to support local requirements and legislation

Digital Platform CX & Roadmap Development

• Create a defined view of the digital customer journey across the key audience types
• Lead the review of the digital customer journey across shared marketing touchpoints, including website pathways, campaign landing pages, key conversion points and content journeys
• Define, manage, and execute the product roadmap for marketing-based customer-facing digital tools, including the UK arm of Knauf . com, System Finder,
• Optimise website architecture, page templates, and global integrations to systematically eliminate user dead ends, and friction points
• Utilise advanced analytics (Adobe Analytics, heatmapping, etc.) to monitor funnel performance, track user drop-off behaviours, and implement structural enhancements to improve online conversions.
• Work with the Digital Content Manager and Campaign Manager to implement and monitor agreed improvements
• Implement self-serve platforms that increase ease of partnering with Knauf such as Digital Product Databases and Learning Platforms

Governance & Management Review

Submit all proposed digital platform architectural changes, Martech budget allocations, and Central Digital Team sprint requests to the Head of Marketing & Communications for formal review and final sign-off.

What we'd love for you to have:

• Degree in Marketing, Digital Product Management, Computer Science, or equivalent experience.
• experience managing enterprise CMS (Contentful), Enterprise CRM/Marketing Automation platforms (HubSpot), and digital analytics suites.
• Proven experience in a global-local matrix organisation, successfully lobbying and collaborating with central IT/digital teams.
• Strong project management, technical product mapping, and UX/CX design skills.
• Highly analytical mindset with a strong commercial focus and the ability to interpret technical data into actionable customer experience improvements.
• Experience in the construction, B2B, or manufacturing sectors is highly desirable.

We will provide:

• A competitive salary of £50,000 - £55,000 + package
• 25 days annual leave + bank holidays
• Three paid days leave for community, charitable, or voluntary commitments.
• 7% employer pension contribution.
• Level 3 Westfield Cashplan Healthcare.
• Income Protection
• Access to a Reward & Benefits platform.
• Access to Employee Assistance Program (legal or medical advice).
• Life Assurance (x 4 times your basic salary)
• Cycle to Work Scheme and Tech Scheme