Manager, Digital Marketing *Remote

Job Description
Description
Join the executive leadership of a fast-growing legal powerhouse.
We are a $25M+ multi-location Texas law firm scaling to $30M+, and marketing is our growth engine. The Marketing Manager owns the performance of our paid search, SEO, social, and web channels and is accountable for the number that matters: signed cases at a target cost. You will manage a team and our agency partners, run HubSpot as the source of truth for lead-to-case attribution, and work daily with Intake to make sure every lead we pay for gets worked and converted.

Key Responsibilities
Channel performance and budget
Own the monthly marketing budget across PPC (Google Ads, LSA, Bing), paid social, SEO, and web; reallocate spend weekly based on cost per signed case by channel, practice area, and office. Manage agency and vendor partners: set targets, review performance, and hold them accountable to signed-case outcomes, not impressions or clicks. Attribution and reporting (HubSpot)
Maintain closed-loop attribution in HubSpot from first touch through signed case and collected revenue.

Enforce data hygiene standards (lead source, UTM, practice area, office) so every dollar is attributable. Intake partnership and conversion flag lead quality issues by source within 48 hours. Build and test HubSpot email/SMS nurture workflows for unconverted leads and no-show consults. Improve web and landing page conversion rates through A/B testing of offers, forms, call tracking, and page copy. Content, SEO, and reputation
Own the SEO roadmap: local SEO and Google Business Profiles for every office, practice-area content, and technical health.

Ensure all advertising complies with Texas Disciplinary Rules of Professional Conduct Part VII and State Bar of Texas Advertising Review Committee filing requirements. Hire, train, and manage Marketing
Coordinators/Associates with clear weekly KPIs and documented SOPs.

Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent experience.
~5+ years in performance/digital marketing, with 2+ years managing people or agency relationships.
~ Hands-on proficiency in Google Ads, Google Analytics 4, and a CRM (HubSpot strongly preferred).
~ Working knowledge of SEO/SEM, local search, email/SMS marketing, call tracking, and A/B testing.
~ Strong copywriting for web, ads, and email.
~ Comfortable building and presenting reports in Excel/Sheets or a BI tool. Legal, healthcare, home services, or other high-volume lead-gen experience.

Multi-location marketing experience. HubSpot Marketing Hub certification; Google Ads certification. Familiarity with Texas attorney advertising rules. Join us at The Law Office of Bryan Fagan and play a vital role in shaping our marketing strategies and driving our success! Benefits
The Law Office of Bryan Fagan is a firm that excels in family, estate planning & probate, and criminal law matters.

We have (11) offices in Texas
: (2) offices in Houston (Corporate and The heights), and (1) office in Atascocita, Humble, Kingwood, The Woodlands, Austin, Dallas, San Antonio, Fort Worth, and Humble, and more on the way. Health, dental, vision, short/long term disability insurance, 401K (5% match)
Paid time off and holidays. Ongoing training and professional development.