B2B Lifecycle Marketing Manager

About ElevenLabs
ElevenLabs is an AI research and product company transforming how we interact with technology. We launched in January 2023 with the first human-like AI voice model. Today, we serve millions of users and thousands of businesses - from fast-growing startups to large enterprises like Deutsche Telekom and Meta. We have expanded from voice into three main platforms:
ElevenAgents enables businesses to deliver seamless and intelligent customer experiences, with the integrations, testing, monitoring, and reliability necessary to deploy voice and chat agents at scale.

ElevenCreative empowers creators and marketers to generate and edit speech, music, image, and video across 70+ languages. ElevenAPI gives developers access to our leading AI audio foundational models. We use AI to move faster with higher-quality results. We do this across the whole company—from engineering to growth to operations. Everything we do should match the quality of our AI models. Joining ElevenLabs means joining a dynamic team with countless opportunities to drive impact - beyond your immediate role and responsibilities.

Social travel
: If you’re not located near one of our main hubs, we offer a monthly co-working stipend. We're looking for a B2B Lifecycle Marketing Manager to own the email, in-product, and nurture programs that turn interest into pipeline across ElevenLabs' B2B funnel. This role sits at the center of our growth engine — connecting marketing, sales, and product usage data into lifecycle programs that move prospects and customers from first touch to closed revenue, and beyond into expansion.

You'll build the systems that score, segment, and nurture leads at scale — from PQLs signing up for our API and Agents platforms, to enterprise buyers moving through longer sales cycles. You'll partner closely with Sales, RevOps, and Product to make sure the right message reaches the right account at the right moment, and that every handoff between marketing and sales is clean, fast, and measurable. You'll own the tooling (HubSpot, Salesforce) and the strategy behind it — using AI to personalize and automate at a scale a fully manual team never could.

Design, build, and continuously optimize lifecycle and nurture campaigns across email, in-product, and other owned channels for both self-serve (PQL) and enterprise (MQL/SQL) funnels
Own lead scoring and segmentation models in HubSpot, ensuring leads are routed and prioritized based on fit and intent signals
Manage the marketing-to-sales handoff in partnership with RevOps and Sales — clean data, clear SLAs, tight feedback loops
Build and run ABM programs for target enterprise accounts, coordinating with Sales and content on account-specific messaging
Use AI-driven workflows to personalize content, automate segmentation, and reduce time-to-launch on new lifecycle programs
Report on pipeline and revenue influence from lifecycle programs, and use that data to prioritize what to build next
You're equally comfortable in the weeds of a HubSpot workflow and in a room with Sales talking about pipeline quality.

You default to testing and measuring rather than guessing, and you're excited about using AI to do more with less — automating the repetitive work so you can focus on strategy and experimentation.

You move fast, take ownership of outcomes, and collaborate easily across marketing, sales, and product.
4+ years in B2B lifecycle, demand gen, or marketing automation roles, ideally at a high-growth SaaS company
~ Deep proficiency in HubSpot — building workflows, scoring models, and automated nurture programs
~ Working knowledge of Salesforce and how marketing and sales data connect end-to-end
~ Experience building and managing lead scoring and MQL/SQL/PQL funnels
~ Experience running or supporting ABM programs for target accounts
~ Strong analytical skills — comfortable owning funnel metrics and translating data into action
~ Excellent cross-functional communication, especially with Sales and RevOps
Experience building AI-powered marketing workflows — for personalization, content generation, or campaign automation
Experience marketing to developer or technical buyer personas
SQL or basic data querying skills
At ElevenLabs, strong performance creates opportunities for growth.

Lead social strategy across all ElevenLabs brands and sub-brands as the social function scales
Move into a broader content role spanning video, editorial, and social
Expand into brand marketing or creative direction as the growth team evolves
This role is remote and can be executed globally. LI-Remote
We are an equal opportunity employer and do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, veteran status, disability or other legally protected statuses.