Digital Content & Social Media Executive

At Blackmores, our vision is to connect 1 billion people to the healing power of nature.

A wholly owned subsidiary of Kirin Holdings, Blackmores Group is a leading natural health company with proud Australian heritage. Operating across 11 markets throughout Asia-Pacific and Greater China, we develop high-quality, evidence-based health solutions that help people live healthier lives.

The Opportunity

The purpose of the Digital Content Executive role is to coordinate, create and deliver high-quality digital content across owned and social channels, ensuring content is planned, briefed, approved, published and optimised in line with brand, channel and business priorities.

Working closely with Digital, Brand, Medical/Regulatory, agency partners and platform partners, this role helps bring campaigns and always-on content to market by managing the content calendar, briefing process, social publishing workflow, approvals, reporting and ongoing optimisation.

This is a permanent role based in Surry Hills.

What You'll Be Doing

• Managing the monthly owned content calendar in line with campaign priorities, trends, seasonal moments and test-and-learn opportunities.

• Creating and adapting social and website content, delivering campaign-ready landing pages, and briefing agency-created assets.

• Managing owned social workflows, including publishing, platform access, community handover, influencer requests, re-sharing and stakeholder approvals.

• Driving SEO and AEO/GEO implementation with agency partners through content uploads, refreshes and optimisation informed by search priorities and changing consumer behaviour.

• Managing agency and platform partner delivery, reporting, optimisation, invoicing and budget administration.

• Maintaining accurate, compliant and up-to-date content across Blackmores websites, campaign landing pages and the SKU asset librar

What You'll Bring

• Previous commercial business experience, ideally within digital, marketing, social media, content or eCommerce.

• Minimum tertiary undergraduate degree in Business, eMarketing/Marketing, Digital or a related field.

• Strong writing skills, attention to detail and ability to adapt content for different digital channels.

• Previous SEO, website content and social media experience.

• Working knowledge of social media platforms, social media management tools, publishing workflows and analytics/reporting platforms.

• Experience coordinating content, agency workflows, content calendars and campaign deliverables.

• Knowledge of current online marketing trends, social content best practice, content optimisation and test-and-learn approaches.

Why You'll Love Working at Blackmores

• Opportunities to support your local community through paid community leave

• WGEA certified work environment

• Flexible working across most of our roles

• A socially responsible work environment, on track to be carbon neutral by 2030

• Great benefits to support your health and wellbeing, including access to discounted products

• Mental health support for you and your family through our Sonder assistance program

Agencies please note: This recruitment assignment is being managed directly by the Blackmores Talent Acquisition team. We will reach out to our preferred agency partners if required. Your respect for this process is appreciated.