In-Store Promoter

About the Role

We are looking for an outgoing, creative, and adaptable In-Store Promoter to represent M&S Opticians within the wider M&S store. Your mission will be to increase awareness of our brand, engage with customers, and drive foot traffic to our in-store opticians. You will play a key role in promoting eye and hearing tests, maximising sales opportunities, and ensuring positive customer interactions. Working closely with the opticians Store Manager, you will plan and execute daily, weekly, and monthly promotional initiatives while collaborating with the wider store team to bring your ideas to life. This is a customer-facing role suited to individuals with strong communication skills, self-motivation, and a passion for brand promotion. Flexible and part-time roles are available for the right candidate.

Key Responsibilities

• Engage with passing customer traffic, identifying peak footfall times and areas inside and outside the store
• Use creative promotional techniques to attract customers and generate interest
• Develop and deliver engaging in-store tannoy announcements
• Plan and execute promotional strategies alongside the opticians Store Manager and wider M&S store team
• Support customer service during busy trading periods
• Collaborate with the wider M&S store to execute promotional ideas

About You

You are an enthusiastic and confident communicator with a passion for brand promotion. With a natural ability to engage with customers, you thrive in fast-paced, customer-facing environments and enjoy thinking creatively to attract attention. You are highly self-motivated, adaptable, and capable of planning and executing promotional activities to drive appointments and sales. Experience in events, promotions, product demonstrations, or advertising is highly desirable.

Key Requirements

• Strong communication and interpersonal skills
• Self-motivated with the ability to plan and execute promotional activities
• Experience in sales, promotions, or event marketing is an advantage
• Ability to engage with customers and promote brand awareness
• Creative approach to attracting and interacting with potential customers