Virtual Digital Marketing Director

Job Description
Charlotte, NC (Hybrid/On-site)
Our client, a growing consumer electronics company, is seeking a hands-on Marketing Manager to lead marketing initiatives across digital, ecommerce, branding, product launches, and trade marketing. This is an excellent opportunity for someone who enjoys wearing multiple hats, collaborating across teams, and making a direct impact on a growing brand. Develop and execute integrated marketing campaigns that drive brand awareness and sales. Manage digital marketing initiatives, including paid advertising, email marketing, and social media.

Oversee Amazon product listings, A+ Content, Storefronts, and other ecommerce marketing initiatives. Manage creative projects including photography, marketing collateral, packaging, and sales materials. Plan and support trade shows, customer events, and sales meetings. Maintain brand consistency across all marketing channels. Work closely with sales, product development, and leadership to develop marketing strategies and promotional programs. Track campaign performance and provide marketing reports and recommendations. Assist with marketing budget tracking and project management.

Bachelor's degree in Marketing, Business, Communications, or related field.
~5+ years of marketing experience, preferably within consumer electronics, consumer products, retail, or ecommerce.
~ Experience managing digital marketing campaigns and ecommerce marketing.
~ Knowledge of Amazon Vendor Central and/or Seller Central, including PDP optimization and A+ Content.
~ Experience supporting product launches and retail marketing initiatives.
~ Strong project management and organizational skills.
~ Comfortable managing multiple projects in a fast-paced environment.
~ Experience working with Adobe Creative Suite, Canva, or similar creative tools is a plus.
~ Consumer packaged goods (CPG)
Retail or omnichannel marketing
Ecommerce and marketplace marketing
Amazon marketing
Product marketing
Creative problem-solving skills
Ability to manage multiple priorities while delivering high-quality work
Passion for building brands and driving business growth