Vertical & Product Enablement Partner

The Vertical & Product Enablement Partner will work to accelerate regional revenue growth by translating complex product capabilities into industry-specific business value. You will act as the strategic bridge between global product teams and regional revenue teams, building vibrant practitioner communities and driving the adoption of vertical-specific go-to-market playbooks across EUI.

Responsibilities

1. Product Training Coordination & Contextualization

- Partner with Monetization Enablement (ME) and Product Marketing Managers (PMMs) to coordinate and deliver vertical-specific product training.

- Crucially, contextualize all global training content: connect product features directly to the assigned vertical’s unique business challenges, macroeconomic trends, and revenue opportunities.

- Implement continuous feedback loops with practitioners to measure training effectiveness and identify capability gaps.

2. Vertical Community Stewardship

- Build, lead, and energize dedicated industry communities (e.g., Retail, Fintech) across all EUI markets.

- Act as the 'Community Governor,' facilitating cross-market knowledge exchange among CSMs, PMMs, GVDs, and BPMs.

- Organize and lead monthly community forums, curate async discussion channels, and serve as the primary point of contact for organizing regional industry summits.

3. Playbook Activation & GVD Enablement

- Collaborate directly with Group Vertical Directors (GVDs) and PCS leads to operationalize and educate teams on vertical playbooks.

- Identify, document, and amplify success stories, ensuring that a successful strategy in one market is rapidly replicated across the region.

- Provide the community infrastructure necessary to support and sustain GVD-sponsored commercial initiatives.

4. Industry Intelligence & Outside-In Research

- Develop and distribute regular industry intelligence (e.g., newsletters, trend reports) tailored to your assigned verticals.

- Conduct deep-dive research to "unpeel" client business models, educating internal teams on how clients in specific verticals generate revenue and where our products strategically fit.

- Scout external industry events and thought leadership, bringing outside-in perspectives (including external speakers and clients) into internal community sessions.

Minimum Qualifications:

- 2+ years in a strategic role combining elements of strategic consulting or industry strategy within the tech/digital advertising sector or similar.

- Deep understanding of the digital advertising landscape and the ability to quickly grasp complex client business models across different industry verticals.

- Proven ability to connect enablement initiatives directly to business outcomes, product adoption metrics, and revenue generation.

- Exceptional ability to build credibility and influence XFN, senior stakeholders (Sales Leaders, Product Teams) in a highly matrixed, regional environment.

Preferred Qualifications:

- Experience in fostering collaboration, facilitating forums, and driving engagement across dispersed teams.

- Outstanding written and verbal communication skills; ability to synthesize complex product information into compelling, industry-specific narratives.

- Highly comfortable navigating ambiguity, driving initiatives from scratch, and adapting to a fast-paced, evolving organizational structure.

Req ID: A A