Senior Director, Global Brand and Portfolio Marketing - Biotechnology & Pharmaceuticals
Quick Overview
Job Description
CSL seeks a Sr. Director, Global Brand & Portfolio Management to lead strategy for our biotherapies, vaccines, and plasma derived products. This role defines global brand positioning, portfolio strategy, and lifecycle plans, partnering closely with R&D, medical, and commercial teams. You'll drive launch excellence, optimize portfolio performance, and guide investment decisions through data and insights. As a key leader in our patient focused, science driven culture, you will develop a high performing global team and align regional execution to advance life saving therapies worldwide.
Responsibilities
- Shape and lead global brand and portfolio strategy for CSL's biotherapies and vaccines
- Drive integrated brand positioning, messaging, and lifecycle planning across key markets
- Partner with R&D, medical, and commercial teams to align portfolio strategy with pipeline
- Use market, competitive, and patient insights to inform portfolio and investment decisions
- Oversee global launch planning and brand performance optimization
- Lead and develop a high-performing global brand and portfolio team
- Collaborate with regional marketing and country teams to ensure effective execution
- Manage budget, forecasting, and performance metrics for brand and portfolio initiatives
- Ensure brand governance, compliance, and alignment with CSL values and patient focus
- Represent Global Brand & Portfolio in senior leadership and cross-functional forums
Required Skills
- Global brand strategy
- Portfolio management
- Pharmaceutical/biotech marketing
- Product launch planning
- Market and competitive analysis
- Lifecycle management
- Financial planning and forecasting
- Cross-functional collaboration
- Team leadership and people development
- Regulatory and compliance understanding
- Stakeholder management
- Strategic planning
- Data-driven decision-making
- Customer and patient insights
- Global matrix management
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