CRM Tech & Lifecycle Architect - Braze Expert

Pet Circle is Australia's largest online pet retailer, looking for a CRM Technology & Strategy Lead to own Braze end-to-end-journey architecture, decisioning logic, deliverability, QA, automation, and measurement. You will translate the customer strategy into live, personalised programmes across email, SMS, and push, collaborating daily with Data, Analytics and Merchandising teams.

You will manage the CRM agency, maintain a high-visibility role with senior stakeholders, and focus on accelerating