Head of Subscription Analytics

Who we are

We're Future, a global leader in specialist media. Our people bring our trusted brands to life, helping millions of people discover expert content that informs, inspires, and drives action. As a pioneering multiplatform media powerhouse, we provide expert content and technology that build valuable communities across all channels.

Our subscription division is driving strategic growth across iconic global brands like The Week, Kiplinger, and PC Gamer. Based in our London or Bath offices, our team turns customer data into commercial recommendations. You'll join a collaborative environment focused on data-led innovation, retention strategy, and recurring revenue. This position offers a unique chance to shape commercial strategy across major UK and US markets.

Reporting to the Growth Marketing Director, you'll manage the analytics agenda across our multi-brand subscription business. In this role, you'll translate customer, marketing, and financial datasets into clear commercial strategies. You'll work closely with Marketing, Finance, BI, and Strategy teams to improve acquisition, retention, pricing, and profitability.

On a daily basis, you'll explore complex datasets using SQL, BigQuery, Excel, and Google Sheets. You'll build commercial models, track customer lifetime value, and harness AI tools to enhance analytical workflows. Additionally, you'll guide and coach analysts to help build a forward-looking analytics function.

What you'll do

• You'll oversee subscription analytics across customer lifetime value, acquisition economics, churn, and pricing models.
• You'll partner with Marketing, Finance, and Strategy teams to connect customer metrics directly to revenue and profitability.
• You'll build sophisticated commercial models in Excel or Google Sheets to guide strategic decisions.
• You'll explore large datasets with SQL and BigQuery to uncover actionable growth opportunities.
• You'll mentor and coach analysts, strengthening their technical and strategic capabilities.
• You'll present accessible commercial narratives and recommendations to senior stakeholders across UK and US markets.

What you’ll bring

• Proven experience turning complex customer and financial data into strategic recommendations.
• Practical understanding of subscription metrics, including customer lifetime value, cohort analysis, and retention rates.
• Ability to break down ambiguous commercial challenges into clear analytical frameworks.
• Experience communicating technical insights clearly to non-technical business partners.
• Experience guiding, coaching, or managing analysts.
• Familiarity with using AI tools to streamline analytical workflows.
• Demonstrable experience in commercial, customer, or growth analytics.
• Hands-on proficiency querying complex datasets with SQL, BigQuery, or similar technologies.
• Advanced modelling capabilities using Excel or Google Sheets.
• Track record of working with marketing, financial, or transactional data.
• Ability to collaborate effectively with cross-functional teams in London or Bath.

What we offer

• Uncapped leave
• Enhanced parental leave
• Discounted rates with Dental care and Private Medical care
• When we hit our targets, enjoy a share of our profits with a bonus
• Refer a friend scheme - with payment following the successful hire.
• Well-being support with access to our Colleague Assistant Programmes
• Opportunity to purchase shares in Future, with our Share Incentive Plan
• Salary sacrifice Pension scheme up to 5% match
• Free drinks and snacks in our offices

The expected range for this role is £80,000 - £95,000

This is a hybrid role, working2 days per week from our Bath or London Office.

Internal job family level P4

Inclusion and Diversity at Future
At Future, we’re working to attract, retain and foster diverse talent, educating our colleagues in the importance of diversity, and review our internal processes so that they remain as free from bias as possible. We recognise that, in order to reach diverse communities through our content, we must first ensure ours is a culture in which diversity can thrive.

Find out more about Our Future, Our Responsibility on our website.

If you need any reasonable adjustments, please let us know, and we'll be happy to support you.

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