Quick overview
Job description
This role leads Stantec's Marketing, Communications and Public Relations (MCPR) video program, combining hands-on creative work with team leadership to help teams deliver video that supports Stantec's brand, project storytelling and business objectives. It builds on current processes and standards to ensure consistency across the organization, and partners with MCPR teams across business units and regions to create videos that build awareness of Stantec's brand and expertise, strengthen industry positioning and drive growth. We welcome candidates whose craft is rooted in videography, storytelling, or both.
Your Key Responsibilities
Program Strategy
- Build on the existing MCPR video strategy, refining standards and shaping a structure that aligns video with brand messaging and business priorities.
- Keep the program flexible, balancing enterprise-wide consistency with the ability to adapt to different business needs, regions, video approaches and tools.
- Prioritize video requests using clear criteria (business impact, marketing value, timing, budget) and define tiers of support, from self-serve guidance to full production, with clear expectations for scope and turnaround.
- Review and refine existing production workflows, and lead scalable, team-wide processes from intake through delivery and archive, including scheduling of shoots, post-production, live events and equipment.
- Maintain video guidance, templates, tools and resources, and advise teams on video planning and execution, including corporate video requests and when to use existing, stock or commissioned footage.
- Define how video success is measured, including goals, audience reach, engagement and business impact, and use the results to refine strategy and future production.
- Evaluate emerging technologies, including AI, and integrate them into video tools and editing to improve efficiency, quality and consistency.
Video Creation & Direction
- Deliver video projects end-to-end, from concept, treatments and scripts through shooting, editing and archiving, staying hands-on where their craft is strongest and directing others elsewhere.
- Lead or direct video shoots and live or digital events, including logistics, lighting, audio and live streaming.
- Set the creative standard for the team, raising its storytelling and production craft through creative review, coaching and fresh approaches.
- Keep all video work on brand and aligned with Stantec's visual identity and video strategy.
- Distribute video across digital channels (e.g. YouTube, social media, website) for internal and external audiences.
Team Leadership & Management
- Lead, coach and develop a team of videographers and storytellers, setting clear priorities, expectations and objectives aligned with business goals.
- Plan and allocate workload and resources to balance concurrent priorities across Business Operating Units and geographies.
- Hold regular check-ins and development conversations, and support each team member's growth, including onboarding and training.
- Foster a collaborative, engaging team culture and encourage knowledge sharing and best practices across the video team.
Your Capabilities
- Demonstrated craft in videography, storytelling, or both.
- Detail oriented and organized, with exceptional prioritization skills and the ability to balance conflicting priorities.
- Effective communicator with senior management, supervisors, peers and direct reports, able to influence others across geographies.
- Committed to exceptional internal client service and skilled at navigating and leading within team-oriented environments.
- Strong knowledge of branding and AI; proficiency in Adobe Creative Suite and video editing software is an asset.
- Innovative mindset, with the curiosity and confidence to bring forward new ideas and approaches.
Education and Experience
- Bachelor's degree or equivalent in video production, storytelling, marketing, communications or a related field.
- 7+ years of related work experience, including 2-3 years in a people leadership role, or an equivalent combination of education and experience.
* This description is not a comprehensive listing of activities, duties or responsibilities that may be required of the employee and other duties, responsibilities and activities may be assigned or may be changed at any time with or without notice.
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