Senior MarTech Product Manager (CMS & Digital Experience)

Our client is seeking a Senior Martech Product Manager (CMS & Digital Experience) partners with Marketing, Digital, Personalization, Analytics, UX, and Technology teams to define and deliver the roadmap for Marketing Content Management System (CMS). This role is responsible for the strategy, planning, prioritization, and execution of platform capabilities that enable marketers to efficiently create, manage, personalize, and publish marketing content and landing pages across digital ecosystem.

The Senior Martech Product Manager serves as the product owner for Marketing CMS platform, balancing business priorities, user experience, technical modernization, and operational excellence while collaborating with engineering teams to deliver scalable solutions.

The position responsibilities outlined below are not all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.

Position Responsibilities:

• Define and drive the product vision, roadmap, and strategy for Marketing CMS platform.
• Partner with Marketing, Digital, Content Operations, Personalization, CRM, Creative, and Technology teams to understand business objectives and translate them into scalable platform capabilities.
• Own and prioritize the product backlog, ensuring alignment with business value, technical dependencies, and strategic priorities.
• Lead product discovery activities including stakeholder interviews, user research, workflow analysis, and feature prioritization.
• Write and maintain product requirements, user stories, acceptance criteria, and release documentation.
• Collaborate closely with Engineering, UX, QA, and Architecture teams throughout the Agile development lifecycle.
• Drive enhancements supporting marketing content authoring, landing page creation, reusable content components, personalization, publishing workflows, localization, and content governance.
• Partner with Marketing and Content Operations teams to improve campaign velocity, content reuse, and marketer productivity.
• Define success metrics, monitor platform adoption, analyze user feedback, and identify opportunities for continuous improvement.
• Support integrations with CRM, CDP, Digital Asset Management (DAM), personalization, analytics, and marketing automation solutions.
• Represent the Marketing CMS platform with senior leadership and cross-functional stakeholders.
• Promote enterprise adoption of platform capabilities and demonstrate Hyatt core values.

Experience And Qualifications:

Required Skills

• Strong communication skills with business and technical audiences.
• Experience as a Product Manager supporting enterprise marketing technology, CMS, or digital experience platforms.
• Proven ability to define product vision, prioritize roadmaps, and deliver enterprise software products.
• Experience managing Agile product backlogs, user stories, and acceptance criteria.
• Strong understanding of CMS platforms, personalization, digital marketing, and customer experience technologies.
• Experience working with Engineering, UX, Marketing, Analytics, and Architecture teams.
• Ability to make data-driven prioritization decisions.
• Strong stakeholder management and organizational skills.

Preferred Skills:

• Experience with Adobe Experience Manager, Contentful, Sitecore, Optimizely, or similar CMS platforms.
• Experience with CDPs, DAM, CRM, personalization, or marketing automation platforms.
• Familiarity with API integrations and headless CMS architecture.
• Experience with SEO, accessibility, and content governance.
• Hospitality, travel, loyalty, e-commerce, or customer experience background.

Education:

• Bachelor's degree in Business, Marketing, Information Systems, Analytics, or a related field preferred; equivalent practical experience considered.

Salary/Rate: $65-$80/HR (depends on experience level). This is a contract position with candidates expected to work 40 hours/ week.

About The Company

Peterson Technology Partners (PTP) is an Equal Opportunity Employer committed to creating a transparent, inclusive, and human-centered hiring experience.

For more than 28 years, PTP has operated as one of the top IT staffing and recruiting firms in the USA built on trust, long-term partnerships, and technical excellence.

Based in the Chicago suburb of Park Ridge, IL, our team of more than 500 employees and consultants is dedicated to:

Helping every client make the best hiring decisions possible

Matching professionals with the right IT jobs and career opportunities

As part of that commitment, we believe in providing clear information about how our hiring technologies work and how your data is used. The following section outlines our AI-assisted interview process and your rights as a candidate.

AI-Assisted Interview Experience (Pete & Gabi Rebecca)

To provide a consistent, fair, and flexible experience for all candidates, we use AI-assisted tools to support parts of the interview process. This includes our proprietary AI platform Pete & Gabi, which includes AI recruiter Rebecca.

These AI hiring tools help us:

• Conduct recorded video interviews
• Transcribe interviews
• Summarize candidate responses
• Generate job-related insights
• Streamline communication and scheduling

Please note that:

The AI does NOT make hiring decisions; all decisions are made by our human recruiters, hiring managers, or client partners.

The AI does not evaluate facial expressions, emotions, or physical traits; it is used only to support fairness, consistency, and efficiency.

If you prefer a non-AI interview format, we will gladly provide an alternative.

Technical or Case Interviews (Role-Dependent):

When applying for certain tech jobs, you may participate in:

• A technical interview
• A coding challenge
• A case study
• A client-specific assessment

We will always explain what to expect in advance so you can prepare with confidence.

Human Review & Selection:

Every candidate's profile including interviews, conversations, and assessments is reviewed by experienced recruiters and hiring leaders.

AI insights may assist with organization and evaluation, but final decisions are always human-driven.

Your Rights as a Candidate:

At PTP, every candidate has the right to:

Request a non-AI interview path

Ask how your data is being used

Request access to transcripts or interview recordings

Request deletion of your AI-recorded interview

Receive clear, timely communication

Our goal is to ensure you feel respected, informed, and supported throughout your experience.

Our Commitment:

For more than 28 years, PTP has focused on putting people first candidates, consultants, employees, and clients.

We're committed to a hiring process that is:

• Transparent
• Compliant
• Equitable
• Powered by innovative technology that enhances not replaces human judgment

Welcome to the future of hiring at Peterson Technology Partners.

We're excited to learn more about you.

Equal Employment Opportunity:

Peterson Technology Partners is an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race, color, religion, national origin, gender identity, sexual orientation, disability, veteran status, or any other protected characteristic.