Group Director, Account Mining & Growth Intelligence

Group Director, Account Mining & Growth Intelligence

ROLE MANDATE

Create a prioritized, living view of ES opportunity across the Top 40 WPP accounts and adjacent priority client relationships.

WHY THIS ROLE EXISTS

Network Growth cannot rely only on inbound requests. It needs an intelligence function that reads account plans, client signals and market themes through an ES lens to identify white space before it becomes an RFP.

CORE RESPONSIBILITIES

• Build and maintain a Top 40 ES opportunity map across priority WPP accounts.
• Review GCL plans, agency account plans and client signals through an ES lens.
• Identify white-space opportunities across CRM, data, AI, commerce, content, martech, customer engagement and platform transformation.
• Prioritize opportunities by revenue potential, urgency, relationship access, ES fit and likely route to action.
• Surface repeatable patterns across accounts that can become scalable Network Growth plays.
• Partner with Network Growth MDs to target outreach and focus senior time on the best opportunities.
• Maintain account intelligence inputs for weekly and monthly pipeline visibility.

CANDIDATE PROFILE

• Group Director-level strategy, growth intelligence, account planning or consulting background.
• Strong analytical and synthesis skills; able to turn disparate information into clear recommendations.
• Understands large account ecosystems and how WPP relationships convert into growth opportunities.
• Comfortable with market research, AI-assisted analysis, account planning and pipeline prioritization.
• Able to create executive-ready outputs without over-engineering.
• Commercially minded and comfortable making prioritization calls.

KEY RELATIONSHIPS

• Head of WPP Network Growth and wider Growth leadership.
• WPP Creative, WPP Media, WPP Open and agency client teams.
• GCLs and priority account teams where ES opportunities are present.
• Growth Architecture & Enterprise Sales for complex or ambiguous opportunities.
• ES Pillar Leads, Consulting / Advisory, Alliances, Pursuit Excellence and Growth Operations.

SUCCESS MEASURES

• Completion and maintenance of Top 40 ES opportunity map.
• Number of high-quality white-space opportunities identified and advanced.
• Prioritization accuracy: opportunities surfaced that convert into qualified pursuits.
• Repeatable growth themes identified across accounts.
• Use of intelligence outputs by Network Growth leadership and ES stakeholders.

FIRST 90-DAY FOCUS

• Build the first Top 40 opportunity map and prioritization framework.
• Identify the first wave of high-potential ES white-space opportunities.
• Create a simple account intelligence format for weekly review.
• Partner with the Global Client / Top Account Growth Activation MD to validate account-level opportunities.