Full Time Digital Brand Marketing Director

Samyang America stands as the #1 Gen Z brand, boldly shaping the future of food culture with innovative flavors, viral trends, and unforgettable brand experiences. We don’t just create food - we craft moments that spark excitement, inspire connection, and celebrate bold individuality. Our mission is to bring daring, delicious products to the market that resonate deeply with the next generation of food lovers. From iconic spicy noodles to creative new launches, we are driven by passion, creativity, and a commitment to pushing the boundaries of taste and culture.

At Samyang America, you’ll join a dynamic team that thrives on innovation, collaboration, and a shared love for bold flavor experiences. If you’re ready to be part of a brand that’s more than just food - a brand that moves culture and creates unforgettable moments - join our team today! We are looking for a Director, Integrated Marketing to lead the vision and execution of the Samyang and MEP brands across advertising, social, influencer, events, activations, and partnerships.

You’ll ensure every touchpoint is cohesive, culturally relevant, and drives both brand love and business growth activations. Lead the development and execution of integrated marketing campaigns across digital, social, influencer, experiential, retail, and traditional channels. Drive brand storytelling and cultural relevance by leveraging consumer insights, market trends, and data analytics. Manage internal cross-functional teams and external agency partners to deliver cohesive, high-impact campaigns. Oversee IMX budgets, campaign performance metrics, and ROI tracking.

Ensure all marketing activities support category expansion and business growth goals.
10+ years in integrated marketing, brand communications, or consumer marketing, preferably in food & beverage, beauty and entertainment.
~ Proven ability to lead multi-channel campaigns that combine digital-first, social, experiential, influencer.
~ Experience managing agency partners and cross-functional internal teams.
~ Strong project management skills and ability to oversee complex campaigns from strategy to execution.
~ Data-driven mindset with experience leveraging consumer insights and analytics to inform strategy.
~ Experience building Gen Z–focused brands with digital-first storytelling and cultural trend fluency preferred
~ Strong Partnerships and PR experience preferred
This position may also be eligible for additional compensation and benefits, including an annual incentive bonus, medical/dental/vision insurance, life insurance, PTO/FTO, and a 401(k) plan with company match.

We do not discriminate in employment decisions on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other status protected by applicable federal, state, or local laws.