Senior Digital Marketing Manager

Company Description
Are you ready to trade your job for a journey? Become a FlyMate! Passion, excitement & global collaboration are all core to what it means to be a FlyMate. At Flywire, we’re on a mission to deliver the world’s most important and complex payments. We use our Flywire Advantage - the combination of our next-gen payments platform, proprietary payment network and vertical specific software, to help our clients get paid, and help their customers pay with ease - no matter where they are in the world. What more do we need to truly be unstoppable? Perhaps, that is you!

Who we are

Flywire is a global payments enablement and software company, founded more than a decade ago to solve high-stakes, high-value payments in higher education. We’ve since scaled into new regions and industry verticals and expanded our product offerings to deliver meaningful value to our clients around the world. Today we support more than 5,300 clients across the global education, healthcare, travel & B2B industries, with diverse payment methods across 240 countries & territories and more than 140 currencies.

With over 1,400 global FlyMates, representing more than 40 nationalities, and in 15 offices world-wide, we’re looking for FlyMates to join the next stage of our journey as we continue to grow. Job Description
The opportunity
Flywire is looking for a Senior Digital Marketing Manager to own and evolve our global digital marketing strategy and help shape how customers discover, understand and engage with Flywire across digital channels.

Digital discovery is changing quickly, with buyers increasingly turning to AI-powered search, large language models, social platforms and other digital experiences to research problems, evaluate vendors and make decisions. This role will help ensure Flywire shows up wherever those conversations are happening. Working across Flywire’s global verticals, including Education, Travel, B2B & Healthcare, this role will own key areas of digital acquisition, search, AI-driven discovery, website performance and conversion.

They will combine strong digital marketing fundamentals with strong experience in emerging technologies, including AI, LLMs, AEO and GEO. This is a senior individual contributor role for someone who can set strategy, get hands-on in the work, and partner across teams to drive measurable results.

What You’ll Do
Own Digital Growth & Discovery
Own Flywire’s global digital marketing strategy across organic search, paid search, AI-driven discovery, web and other digital acquisition channels
Evolve Flywire’s SEO strategy while building our approach to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO)
Develop strategies to improve how Flywire and our content are surfaced, cited and represented across LLMs and AI-powered search experiences
Monitor changes in search behavior, AI platforms and digital discovery and translate those shifts into actionable marketing programs
Identify new channels and opportunities to increase awareness, engagement and qualified demand
Drive Website Performance & Conversion
Own the performance of Flywire’s website(s) as a critical acquisition and conversion channel
Partner with content, product marketing and demand generation teams to create high-performing digital experiences
Improve conversion through testing, personalization, audience segmentation and journey optimization
Use behavioral and performance data to identify friction and improve how prospects move from discovery to engagement
Ensure our digital experience reflects how modern B2B buyers research and evaluate Flywire
Build AI Into How We Market
Identify practical ways to use AI to improve digital marketing performance, productivity and speed
Test and operationalize AI tools across search, content optimization, audience research, campaign development, personalization and analytics
Build repeatable AI-enabled workflows that help Marketing scale while maintaining quality and brand standards
Help teams understand how AI is changing buyer behavior and what that means for how we create, structure and distribute content
Stay ahead of emerging AI, LLM and marketing technologies and determine what is worth testing, adopting or ignoring
Optimize Performance Marketing
Partner with demand generation teams to optimize paid search, paid social, retargeting and other digital programs
Improve campaign performance through audience strategy, testing, landing-page optimization and disciplined measurement
Connect digital activity to pipeline, revenue and commercial outcomes, not just traffic and engagement
Use performance data to recommend where Flywire should invest, optimize or pull back
Measure What Matters
Build a cohesive measurement framework across SEO, AEO/GEO, paid media, web, conversion and AI discovery
Track how Flywire’s brand and content perform across traditional search engines and emerging AI platforms
Develop clear reporting that connects digital performance to business outcomes
Use experimentation, attribution and funnel analysis to understand what is working and where we can improve
Turn data into clear recommendations and actions for Marketing leadership and cross-functional partners
Partner Across Flywire
Work closely with marketing, product marketing, commercial and GTM teams
Bring digital expertise into major campaigns, product launches and go-to-market programs
Help teams think differently about how content should be structured and distributed for both human audiences and AI-driven discovery
Serve as a subject matter expert on emerging digital trends and translate them into practical actions for the business
Qualifications
Here's what we're looking for
7+ years of experience in digital marketing, growth marketing, performance marketing or a related field
Deep experience across SEO, SEM, web optimization and digital acquisition
Strong understanding of how AI and LLMs are changing search, content discovery and buyer behavior
Experience with and strong working knowledge of, AEO, GEO and optimization for generative search experiences
Hands-on experience using AI tools to improve marketing workflows, analysis, content or campaign performance
Strong understanding of website conversion, landing-page optimization, experimentation and digital customer journeys
Experience managing and optimizing paid media programs
Strong analytical skills and comfort working across web analytics, search data, funnel metrics and revenue performance
Ability to turn complex data into clear insights and recommendations
Strong ownership mentality and the ability to move from strategy into execution
Curiosity and a willingness to experiment, learn quickly and challenge traditional approaches
Strong cross-functional collaborator who can influence stakeholders and move work forward without direct authority
Comfortable operating in a fast-moving environment where the playbook is still being written
What Will Make You Stand Out
Experience building an AEO/GEO or AI-search strategy from the ground up
Experience measuring brand visibility and citation across LLMs and generative search platforms
Experience with AI-enabled personalization, content optimization or marketing automation
Strong understanding of B2B buying journeys and enterprise demand generation
Experience working across multiple products, audiences or global markets
A track record of testing emerging technologies and turning successful experiments into scalable programs
Additional Information
Submit today and get started!

We are excited to get to know you! Throughout our process you can expect to meet different FlyMates including the Hiring Manager and other Flymates. Your Talent Acquisition Partner will walk you through the steps and be your “go-to” person for questions.

Flywire is an equal opportunity employer and follows a policy of administering all employment decisions and personnel actions without regard to race, color, religion, sex, pregnancy, gender identity, national origin, age, ancestry, physical or mental disability, sexual orientation, genetic disposition or carrier status, veteran status, or any other category protected under applicable national, federal, state or local law. The US base salary range for this full-time position is $110,000-$135,000 and benefits. Our salary ranges are determined by role, position level, and location.

The range displayed on this job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and several other factors, including job-related skills, experience, relevant education and training.
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