Senior Media Strategist

About the Role

The Senior Media Strategist at Northbeam is a highly consultative, trusted advisor role that guides our customers to make the most of the Northbeam platform and gain valuable and actionable insights. In this role you will advise customers on their marketing strategies, media buying, and overall industry trends. An understanding of how to best leverage data for decision making and the marketing technology platforms that provide this data is crucial. Customers see the Senior Media Strategist as an industry expert, providing insights that directly impact how they spend millions of dollars per month across various channels. Over time, this role’s main goal is to help customers become more adept at using the Northbeam platform to make informed decisions.

The best candidates for this role enjoy problem solving, working multiple projects simultaneously, engaging and educating customers, and diving into the numbers.

Your Impact

• 🧠 Strategic Advising: Act as the strategic partner to Northbeam clients—conducting data reviews, growth audits, and advising on budget allocation and creative strategy across Meta, Google, TikTok, and other channels.
• 📊 Attribution Storytelling: Translate Northbeam’s multi-touch and MMM data into digestible narratives that support client decision-making and team alignment.
• 🧭 Growth Frameworks: Guide brands through critical growth moments (e.g., scaling paid spend, improving LTV:CAC, experimenting with new channels).
• 🚦 Onboarding to Retention: Deliver consultative onboarding for early-stage clients and ongoing strategic insights for retained brands.
• 🔁 Internal Collaboration: Serve as a voice of the customer across Product, Marketing, and CS teams—surfacing product gaps, tooling needs, and wins to scale.
• 🛠️ Systematization: Help develop repeatable assets and internal playbooks for client benchmarking, goal setting, and CMO-ready reporting.

Who You Are

• 🧩 Strategic Systems Thinker: Understand how creative, channel, attribution, and economics intersect
• 📣 Clear Communicator: Confident speaking to clients, execs, and ICs alike—can “dumb it down” or “nerd it up” depending on the audience
• 🕵️‍♂️ Curious Analyst: Loves to investigate data puzzles, formulate hypotheses, and challenge assumptions
• 🧪 Experimental Mindset: Comfortable iterating, testing, and pushing clients toward higher-leverage actions
• 🤝 Team Player: Works collaboratively across pods and contributes to internal knowledge-sharing

What You Bring

• 3+ years in an eCommerce growth marketing role. Ideally overseeing or handling the media buying for growth channels.
• Experience developing a holistic eCommerce growth strategy through a deep understanding of organic and paid revenue sources
• Experience managing advertising budgets on social media or search platforms in excess of $100,000 per month. Have confidence in scaling and optimizing ad accounts.
• Experience with email marketing preferred
• Deep understanding of monthly reporting processes and backing into reasonable targets based on a brand’s unit economics.
• Experience managing Meta/Google/TikTok/etc advertising budgets preferred
• Agency experience and/or experience in a client-facing role preferred
• Bachelor's Degree or similar experience preferred, but not required
• Familiarity with Shopify, Facebook Ads, Google Analytics and Ads, Klaviyo, Snapchat, Pinterest, TikTok
• Understanding of pros and cons of various in-platform attribution models preferred
• Familiarity with tracking script tags and typical digital marketing setup steps
• Comfortable with typical project management tools
• Comfortable working with Hubspot and other CRM tools
• Proficient in data analytics tools