Brand & Channel Marketing Manager, Industrial Wood

This role is a unique position focused on brand and channel management along with business development activity across key brands within the Industrial Wood portfolio. Our brands are marketed to cabinet, furniture, architectural millwork, and other wood OEM shops both directly and in partnership with external distributors throughout the U.S. and Canada. This role requires an experienced marketing leader with a broad set of customer-facing and project execution skills who can help accelerate growth, market share, and profitability.

Additional Information

This position requires up to 20% travel. This role is not remote/hybrid. This role will report Sherwin-Williams Cleveland Global Headquarters located at 1 Sherwin Way, Cleveland, OH 44115
This position is also eligible for [bonus] [commissions] [long-term incentive compensation awards] based on performance and subject to the terms of the Company’s applicable plans. Job duties include contact with other employees and access confidential and proprietary information and/or other items of value, and such access may be supervised or unsupervised.

The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company’s staff, employees, and business relationships. Responsibilities
Lead Assigned Brands’ Strategic Planning, Voice of Customer, and New Product Ideation Efforts
Document and present brand plans that establish brand mission, key objectives, internal and external assessments, product roadmaps, channel strategy and initiatives, and digital and other brand communication strategies.

Drive research and voice of customer initiatives to gather key market and competitive landscape insights. Work in partnership with Sales, Product Management, Marketing Communications, and R&D to gather internal insights and ensure proper awareness of and alignment to brand plans. Lead regular business updates documenting current results, key initiative progress reports, and market updates/insights. Manage annual marketing budgets and spending accountability.

Drive Execution of Assigned Brands’ Key Initiatives in Collaboration with Product Management, R&D, Sales, and Marketing Communications Teams
Manage Associated Products portfolio, driving strategy across all channels
Document annual brand communications plans and drive project execution through Marketing Communications team. Lead decisions on make-up of marketing merchandise program, mobile showrooms, loyalty programs, and other key support programs.

Market Engagement & Sales Support
Lead and support key business discussions (annual plans and quarterly reviews) to secure new launches, expand programs, and increase sales performance. Capture and apply market insights to identify growth opportunities and remove barriers to conversion. Develop and implement performance scorecards to track progress against growth targets and ensure alignment with strategic priorities. Sales Enablement & Support
Equip internal teams and partners with high impact selling tools, training, and digital assets that accelerate conversion and drive revenue.

Partner with Marketing Communications to deliver clear, compelling materials that strengthen the sales story and improve field execution.

Qualifications
Minimum Requirements:
Must be at least eighteen (18) years of age
Must be legally authorized to work in the country of employment without needing sponsorship for employment work visa status now or in the future
Must have a Bachelor’s Degree or higher
Must have at least five (5) years of business development, brand marketing, channel marketing, product management, or distribution channel sales experience with a successful track record of driving sales and profitability growth, particularly with national marketing programs sold through diverse channels
Must have experience demonstrating ability to develop insights and relationships with internal and external sales partners as well as end use customers
Must have significant experience creating and executing strategic initiatives

Preferred Qualifications

Have a Bachelor’s Degree or higher in Marketing or other business concentration
Have an MBA
Have multi-Channel experience
Have Business-to-business (B2B) Industrial Marketing or Sales experience
Coatings Industry knowledge
Have significant experience creating and executing strategic growth initiatives, including new product innovation and location expansion
At Sherwin-Williams, our purpose is to inspire and improve the world by coloring and protecting what matters.

Our paints, coatings and innovative solutions make the places and spaces in our world brighter and stronger. Your skills, talent and passion make it possible to live this purpose, and for customers and our business to achieve great results. Sherwin-Williams is a place that takes its stability, growth and momentum and translates it to possibility for our people.

Our people are behind the strength of our success, and we invest and support you in:
Life … with rewards, benefits and the flexibility to enhance your health and well-being
Career … with opportunities to learn, develop new skills and grow your contribution
Connection … with an inclusive team and commitment to our own and broader communities
It's all here for you... let's Create Your
Possible
At Sherwin-Williams, part of our mission is to help our employees and their families live healthier, save smarter and feel better.

This starts with a wide range of world-class benefits designed for you. From retirement to health care, from total well-being to your daily commute—it matters to us. A general description of benefits offered can be found at
Click on “Candidates” to view benefit offerings that you may be eligible for if you are hired as a Sherwin-Williams employee. Compensation decisions are dependent on the facts and circumstances of each case and will impact where actual compensation may fall within the stated wage range.

The wage range listed for this role takes into account the wide range of factors considered in making compensation decisions including skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. The wage range, other compensation, and benefits information listed is accurate as of the date of this posting.

The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable federal, state, and local laws including with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act where applicable. Sherwin-Williams is proud to be an Equal Employment Opportunity employer.

All qualified candidates will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, pregnancy, genetic information, creed, marital status or any other consideration prohibited by law or by contract. As a VEVRAA Federal Contractor, Sherwin-Williams requests state and local employment services delivery systems to provide priority referral of Protected Veterans.

Please be aware, Sherwin-Williams recruiting team members will never request a candidate to provide a payment, ask for financial information, or sensitive personal information like national identification numbers, date of birth, or bank account numbers during the application process.