Senior Living Sales Counselor

Drive occupancy and revenue growth for a senior living community by managing the sales cycle, developing marketing plans, and building relationships with prospective residents, families, and referral sources. Conduct discovery sessions and tours, coordinate move-ins, maintain model rooms, research competitors, and document leads and follow-ups in the CRM.

Responsibilities

• Develop and execute sales strategies to meet occupancy goals through lead generation, conversion, and retention.
• Conduct discovery sessions and personalized tours for prospective residents and their families.
• Create quarterly marketing plans aligned with community goals and market trends.
• Coordinate move-in details with the Executive Director and internal departments.
• Maintain welcoming model rooms and prepare resident rooms for move-in.
• Research competitors and local market conditions, and document leads and follow-ups in the CRM.

Required Skills

• Sales strategy development
• Lead generation
• Sales conversion
• Occupancy management
• Community tour planning
• Marketing plan development
• Market research
• Competitive analysis
• Customer relationship management (CRM)
• Sales performance tracking