Why This Role Stands Out
As the Global Sales Leader at OptiSigns, you'll have an unparalleled opportunity to build and shape a high-growth sales organization from the ground up, driving significant impact for a globally recognized digital signage leader. This role is perfect for an experienced B2B SaaS sales leader with a passion for building teams and processes, offering substantial career advancement and the chance to define the future of sales for an innovative company. You are encouraged to apply and seize this exciting leadership opportunity.
Quick Overview
Job Description
About OptiSigns
OptiSigns is a leading digital signage software company. Our platform turns any screen into digital signage — 210,000+ screens for 35,000+ organizations across 103+ countries, with 140+ app integrations and a 4.8-star rating on Capterra.
We're hiring VP of Sales to build the sales organization from the ground up. Today our growth is powered by a strong self-serve and inbound engine. Your job is to build the layer on top of it: outbound, mid-market/enterprise, and channel.
What you'll do
- Own the new-business sales number: new logo bookings and new ARR
- Sell hands-on: run discovery, demos, and closes on enterprise deals
- Build the playbook: ICP, segmentation, outbound motion, sales process, pricing/discount guardrails, and handoffs to Customer Success
- Hire and coach the team: recruit AEs/SDRs, set quotas and comp plans, run pipeline reviews and deal coaching
- Grow the channel: partner with our channel lead to scale resellers, MSPs, and integration partners
- Convert self-serve to sales-led: build the motion that identifies and expands high-potential accounts from our existing customer base
- Run the numbers: own forecasting, pipeline hygiene, and sales KPIs; report on a monthly scorecard cadence with clear MBOs
- Work the roadmap: feed customer and competitive intelligence to product and marketing
- 10+ years of B2B SaaS sales experience, including 3+ years leading a sales team
- Experience building — not just running — a sales function: you've written the first playbook, made the first hires, and stood up process from scratch
- High-velocity SaaS background: transactional/mid-market deal cycles at meaningful volume, not only large enterprise
- Channel or partner sales experience (resellers, MSPs, integrators)
- Strong command of pipeline math, forecasting, and CRM discipline
- Hands-on operator comfortable in a lean, fast-moving, founder-led company
Preferred
- Digital signage, AV/IT hardware-adjacent, or workplace-tech industry experience
- Competitive base salary + commission
- Medical, dental, and vision insurance
- Unlimited Flexible Time Off
- 401K
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