Senior Field Marketing Manager

Diligent is seeking a Senior Field Marketing Manager (German-speaking) to join our Field Marketing department. This is a role for someone who thrives on partnering with Sales, engaging target accounts, and turning marketing activity into measurable revenue impact. 

As Senior Field Marketing Manager, DACH, you’ll play a key role in driving pipeline acceleration and bookings across Germany, Austria, and Switzerland. You’ll focus on moving engaged accounts and existing pipeline through the funnel, creating opportunities for Sales through targeted ABX motions, strategic events, and opportunity-acceleration programs. Working closely with DACH Sales leadership, SDR/BDR, and central Demand Generation teams, you’ll combine strong sales partnership with hands-on execution and data-driven follow-through to deliver measurable results 

This role is based in Munich and operates on a hybrid model, with 50% office-based work required. Regrettably, we are unable to provide visa sponsorship, so you must already be eligible to work in Germany. 

Here’s a breakdown of what you’ll do (not all of it, just the important stuff): 

Pipeline acceleration & conversion 

• Own regional targets for opportunity progression and bookings in partnership with DACH Sales leadership 

• Design and run ABX programs for top target accounts, aligning outreach, content, and events to buying committees and active deal cycles 

• Build and execute programs to re-engage stalled opportunities and push deals through late funnel stages (proof of value, executive alignment, procurement) 

• Partner directly with Sales and SDR/BDR on account-level plays that move qualified pipeline to close 

Field programs & events 

Plan and deliver a DACH field calendar weighted toward late-funnel engagement: 

• Diligent-hosted roundtables, executive dinners, and customer/prospect briefings tied to active deals. 

• Strategic third-party events and associations relevant to governance, risk, compliance, and audit buyers 

• Account-specific workshops and briefings designed to accelerate named opportunities 

• Own the end-to-end event lifecycle: briefing, invitation strategy (targeted at active pipeline/TAL accounts), on-site execution, lead capture, and structured post-event follow-up 

• Ensure every field activity has a clear pipeline or bookings objective tied to a specific account or deal stage — not just awareness or brand reach 

GTM alignment & stakeholder management 

• Act as the primary marketing counterpart to DACH Sales leaders and SDR/BDR managers, building trust-based relationships 

• Co-build target account lists and territory plans with Sales, prioritizing accounts already in active buying cycles 

• Localize sales plays, competitive positioning, and customer proof points for the DACH market to support deal progression 

• Partner with central Demand Generation only where needed for programmatic/campaign air cover (e.g., email nurture support) — this role is not responsible for SEO/SEM, paid media, or website optimization but is heavily invested in strategy and performance associated with these channels 

Budget management & ROI 

• Own and manage the DACH field marketing budget, prioritizing spend on programs with a direct line to pipeline conversion and bookings 

• Build business cases for event and program investment based on account-level pipeline impact. 

• Track spend vs. plan and report on program performance: opportunity progression, pipeline acceleration, bookings, and ROI 

• Recommend what to scale, optimize, or stop based on conversion results rather than top-of-funnel volume metrics 

Data, process & martech 

• Use Salesforce and relevant sales/marketing tools (e.g., 6sense/intent, Outreach, Gong) to monitor account engagement, buying signals, and deal momentum 

• Support SDR/BDR sequencing and follow-up on field-driven leads and meetings 

• Ensure clean campaign setup and accurate reporting on pipeline influence and acceleration, working with Marketing Operations 

• Contribute to field marketing playbooks and templates focused on opportunity acceleration and sales partnership best practices 

These are the essentials you’ll need to get an interview: 

• 5–7 years of B2B marketing experience within the GRC domain, including at least 3 years in field, ABM, or regional marketing roles with a strong focus on pipeline and revenue 

• Need to have field marketing region across the DACH region (would consider 2 of the 3 markets) 

• Running programs that accelerate active opportunities and drive bookings — not just top-of-funnel lead generation 

• Partnering directly with Sales leadership to co-own targets, territory plans, and account strategy 

• Strong understanding of B2B SaaS sales cycles and complex, multi-stakeholder buying journeys (ideally in governance, risk, compliance, audit, or adjacent enterprise software) 

• Experience using Salesforce