Category Marketing Specialist | Brand Activation

Title : Category Marketing Specialist | Brand Activation
Location
: Minneapolis, MN
Job Type
: Contract (6 months)
Compensation
: $37.00 - $67.00 per hour (W2)
Industry:
Retail
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About the Role
Our firm is recruiting on behalf of a leading national retailer known for delivering innovative consumer products and exceptional brand experiences across multiple categories. We are seeking a
Category Marketing Specialist to help bridge brand strategy, packaging development, and cross-functional execution to create compelling consumer experiences. This role is ideal for a marketing professional who thrives in a collaborative environment, enjoys managing complex projects, and can translate consumer insights and business objectives into effective packaging and brand initiatives.

The successful candidate will play a key role in connecting strategy, operations, and execution across packaging programs while ensuring consistency and excellence throughout the consumer journey. Job Description
As a Category Marketing Specialist, you will partner with cross-functional teams to develop and execute packaging and marketing initiatives that support brand growth and enhance the consumer experience.

Key Responsibilities
Translate brand, business, and packaging strategies into clear and actionable creative briefs. Collaborate with cross-functional partners, including Brand Management, Creative, Production Design, Merchandising, Project Management, Strategy & Operations, Marketing, and Insights teams. Leverage consumer insights, market trends, and competitive intelligence to identify opportunities that strengthen brand communication and improve the consumer experience.

Develop packaging strategies and recommendations that align with broader brand objectives and ensure consistency across products and channels. Drive alignment among stakeholders to support successful project execution and business outcomes. Manage project priorities, timelines, budgets, resources, and risks while ensuring projects remain on track. Partner with internal and external teams to coordinate packaging initiatives from concept through execution. Facilitate working sessions, establish project context, and support decision-making processes across project teams.

Track project performance, manage budgets, and ensure efficient allocation of resources. Foster strong cross-functional collaboration and communication to achieve project goals. Qualifications
Required Qualifications
Bachelor's degree in Marketing, Business, Communications, or a related field.
3 to 5 years of experience in marketing, brand management, category marketing, packaging, project management, or a related field. Strong verbal and written communication skills. Proven ability to manage multiple projects simultaneously in a fast-paced environment.

Strong analytical and problem-solving skills with the ability to translate complex information into clear recommendations. Experience collaborating with cross-functional teams and managing stakeholder relationships. Proficiency with Microsoft Office applications, including Word, Excel, and PowerPoint. Strong organizational, planning, and time management skills. Ability to work independently while maintaining a high level of collaboration and accountability.

Preferred Qualifications
Experience supporting packaging, product marketing, brand marketing, or consumer goods initiatives. Knowledge of consumer behavior, market research, and category trends. Experience working within retail, consumer packaged goods (CPG), or related industries. Familiarity with creative development and packaging production processes. Experience managing budgets, project timelines, and resource allocation. Strong presentation and facilitation skills. Experience working with cross-functional teams in a matrixed organization.

Benefits
Dahl Consulting is proud to offer a comprehensive benefits package to eligible employees that will allow you to choose the best coverage to meet your family’s needs. For details, please review the DAHL Benefits Summary:
How to Apply
Take the first step on your new career path! To submit yourself for consideration for this role, simply click the apply button and complete our mobile-friendly online application. Once we’ve reviewed your application details, a recruiter will reach out to you with next steps!

Equal Opportunity Statement
As an equal opportunity employer, Dahl Consulting welcomes candidates of all backgrounds and experiences to apply. If this position sounds like the right opportunity for you, we encourage you to take the next step and connect with us. We look forward to meeting you!
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