Social Media Marketing Manager

Lucky Duck & Libertee Grounds are looking to hire a Social Media Manager! This person will lead the social media strategy, marketing direction and content for both, Lucky Duck & Libertee Grounds in Philadelphia.

About Us

Lucky Duck is the newest addition to the Philadelphia Waterfront. Lucky Duck is a Riverside Tavern reimagined — focusing on great cocktails & Guinness pours, and modern Americana fare with warm and comforting aesthetics and upbeat tunes. Lucky Duck will be the first bar on the waterfront open year-round.
Libertee Grounds is a vibrant and innovative 12,500 sq ft bar and restaurant with indoor mini golf, located in Philadelphia, PA. We are known for our hyper-local beer & cocktails, Asian American Pub fare menu, and 18 holes of indoor mini golf.

Job Overview

As the Social Media & Marketing Manager, you will play a pivotal role in enhancing our online presence and engaging with our diverse audience across various social media platforms for 2 businesses. You will be responsible for developing and implementing effective social media strategies, creating compelling content, and fostering a strong online community to drive brand awareness and customer loyalty.

Responsibilities

Content Creation:
Develop engaging and shareable content for all social media platforms, including Facebook, Instagram, Twitter, and TikTok.
Create visually appealing graphics, photos, and videos that align with the restaurant's brand and appeal to our target audience.

Social Media Strategy

Develop and execute a social media strategy in line with our core offerings and experience, to increase brand awareness, reach, and engagement.
Monitor social media trends, platform updates, and industry best practices to stay ahead of the curve.

Community Management

Foster a positive and interactive online community by responding to comments, messages, and mentions in a timely and engaging manner.
Encourage user-generated content and leverage customer testimonials to build trust and credibility.

Campaign Management

Plan and execute social media campaigns to further devise social media and marketing content promote special events, promotions, and new menu items.
Creating campaigns and
Analytics and Reporting:
Track and analyze key social media metrics to assess the effectiveness of campaigns and strategies.
Provide regular reports on social media performance and make data-driven recommendations for improvement.
Utilize AI as it pertains to social media and marketing i.e. caption creation, photo generation as needed.

Qualifications

Proven experience in Social Media in the restaurant or hospitality industry.
Content creator with proficiency in photography and videography in the F&B space
Strong understanding of social media platforms, trends, and best practices.
Excellent written and verbal communication skills.
Proficient in graphic design tools and video editing software.
Ability to manage multiple social media accounts and campaigns simultaneously.
Creative thinker with a passion for food and dining experiences.

Requirements

Demonstrated success in growing and engaging social media audiences.
Knowledge of local market trends and customer preferences in the restaurant industry.
Flexibility to work evenings and weekends as needed for special events and promotions.
If you are passionate about the intersection of social media and the culinary world, and if you thrive in a fast-paced and collaborative environment, we invite you to apply for this exciting opportunity to shape our online presence!