Business Architect - Full Time

Role: Business Architect
Location: Atlanta, GA (Onsite)
Duration: Full Time

Required Qualifications
•    Experience with ARIS or another Enterprise Process Repository to capture and manage business processes is preferred
•    Bachelor’s Degree in Business, Marketing, Computer Science, Information Systems, or a related field (Master’s preferred).
•    8+ years of experience in business architecture, marketing technology, digital transformation, or related disciplines.
•    Strong leadership, critical thinking, and problem-solving skills with the ability to influence without direct authority.
•    Proven experience working in agile and/or scrum environments, partnering with product owners and delivery teams.
•    Expertise in business process analysis, capability modeling, and requirements definition within a marketing or digital context.
•    Solid understanding of marketing technologies, digital platforms, and data-driven marketing concepts; comfortable collaborating with engineering teams and understanding technical trade-offs.
•    Excellent communication and stakeholder management skills, with the ability to translate complex ideas into clear, executive-ready insights.

Key Responsibilities:
•    Partner with Marketing, Digital, Technology, and Data teams to define and evolve the marketing business architecture, including capabilities, value streams, processes, and information flows.
•    Translate marketing strategy, customer experience goals, and business requirements into clear architectural models, roadmaps, and solution designs.
•    Support the definition, design, and governance of marketing platforms and applications (e.g., CMS, Martech, analytics, personalization, CRM, and AI-enabled solutions).
•    Establish and maintain marketing-specific frameworks, standards, guidelines, procedures, and policies aligned with enterprise architecture principles.
•    Collaborate closely with support, engineering, and implementation teams to ensure architectural alignment throughout delivery.
•    Track project and program progress, clearly reporting status, risks, dependencies, blockers, and scope changes to stakeholders.
•    Manage multiple concurrent workstreams across marketing initiatives, ensuring priorities, dependencies, and deliverables are clearly defined and met.
•    Monitor and balance resource allocation across marketing programs, proactively identifying capacity constraints and recommending adjustments.
•    Lead business process analysis and optimization efforts for marketing operations, content workflows, campaign execution, and digital experience delivery.
•    Identify gaps, inefficiencies, and opportunities to improve speed-to-market, quality, governance, and scalability within marketing processes.
•    Drive adoption of agile and product-based delivery models within marketing and digital teams.