Director, Non-Personal Promotion, Alixorexton

The Director, Non-Personal Promotion is a key member of the Alixorexton Brand Team, responsible for leading the development and execution of integrated non-personal promotional strategies across healthcare professional and patient/caregiver audiences. This individual will oversee media strategy, digital marketing, CRM, websites, content deployment, and promotional effectiveness in support of Alixorexton brand objectives across narcolepsy and idiopathic hypersomnia (IH).

Reporting to the Senior Director, Alixorexton Brand Lead, this individual will lead a team and partner closely with Customer Experience Marketing, Market Access, Commercial Operations, Market Research, Regulatory, Legal, Medical Affairs, Corporate Communications, and external agency partners to deliver integrated programs that support market readiness, launch execution, and long-term brand growth.

Alkermes has a hybrid working environment to support and meet the needs of employees and this role will operate in a flexible environment with 60% of time in the office and 40% from home.

Key Responsibilities:
Non-Personal Promotion Strategy

• Lead development and execution of non-personal promotion strategy in support of Alixorexton brand objectives
• Lead development of integrated non-personal promotional plans that align with brand strategy and business objectives
• Translate customer insights and business priorities into impactful promotional programs and engagement initiatives
• Ensure coordinated execution across personal and non-personal promotional channels
• Partner with Customer Experience Marketing to support integrated customer engagement strategies and execution
• Brand Media Strategy & Planning
• Lead development and execution of the Alixorexton media strategy and annual media plan
• Oversee media investment planning and optimization across healthcare professional and patient/caregiver audiences
• Partner with agencies and internal stakeholders to identify effective channels, tactics, and engagement opportunities
• Monitor media performance and optimize investments based on customer insights, analytics, and business priorities
• Ensure media plans support pre-launch, launch, and lifecycle objectives

Digital Marketing & Customer Engagement

• Lead development and execution of digital marketing initiatives, including websites, CRM programs, email marketing, and other non-personal engagement channels
• Oversee content strategy and deployment across customer-facing digital platforms
• Partner with Customer Experience Marketing to deliver effective customer experiences across channels and touchpoints
• Drive continuous improvement through testing, learning, and optimization
• Ensure digital engagement programs align with brand strategy and customer needs

Cross-Functional Leadership

• Partner closely with HCP Marketing, Patient Strategy & Marketing, Customer Experience Marketing, Medical Affairs, Market Access, Commercial Operations, Market Research, Regulatory, Legal, and Corporate Communications to ensure aligned execution of brand priorities
• Lead agency and vendor relationships, ensuring delivery of high-quality work on time and within budget
• Support launch readiness planning and execution across the organization
• Influence stakeholders across functions to drive alignment, decision-making, and business results

People Leadership

• Recruit, develop, and lead a high-performing non-personal promotional team
• Provide coaching, mentorship, and performance management to direct reports
• Build capabilities required to support launch and long-term brand growth
• Foster a collaborative, innovative, and results-oriented culture

Minimum Qualifications:

• Bachelor's degree required, MBA or other advanced degree preferred
• 12+ years of pharmaceutical, biotechnology, healthcare, or related commercial experience

Preferred Qualifications:

• Minimum of 5 years of progressive marketing experience, including digital marketing, non-personal promotion, customer engagement, or brand marketing responsibilities
• Demonstrated success developing and executing commercial strategies that drive business results
• Demonstrated success leading non-personal promotion, digital marketing, media, or customer engagement initiatives within the pharmaceutical or biotechnology industry
• Proven ability to lead complex cross-functional initiatives within a matrixed organization
• Prior people leadership experience with a track record of developing, coaching, and leading high-performing teams
• Demonstrated ability to influence stakeholders and senior leaders across functions
• Strong strategic, analytical, and problem-solving capabilities
• Experience managing agencies, vendors, and external partners
• Experience operating effectively in a pre-launch or launch environment
• Experience in neuroscience, neurology, sleep medicine, rare disease, or other complex therapeutic categories
• Experience developing and executing media strategies and integrated promotional campaigns
• Experience working with CRM platforms, digital marketing channels, and customer engagement technologies
• Experience leveraging customer insights and analytics to inform commercial decision-making
• Experience operating effectively in a pre-launch or launch environment

Knowledge, Skills & Abilities:

• Strong strategic thinking and business acumen
• Deep understanding of non-personal promotion, media strategy, digital marketing, customer engagement, and content strategy
• Excellent communication, presentation, and influencing skills
• Ability to translate customer insights and analytics into actionable business recommendations
• Strong analytical and problem-solving capabilities
• Ability to balance strategic planning with operational execution
• Proven ability to manage multiple priorities in a fast-paced environment
• Demonstrated ability to drive results through collaboration and influence

Travel Requirements:

• Approximately 20-30% travel
  

The annual base salary for this position ranges from $200k to $240k. In addition, this position is eligible for an annual performance pay bonus.  Exact compensation may vary based on skills, training, knowledge, and experience. Alkermes offers a competitive benefits package.  Additional details can be found on our careers website: www.alkermes.com/careers#working-here

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