Senior Product Manager, Agent Growth
Quick overview
Job description
Lone Wolf builds the software real estate runs on. Brokerages, agents, MLSs, and associations across North America use our products for forms and transaction management (zipForm, Transaction Desk, Transact), e-signature (Authentisign), comparative market analysis (Cloud CMA), listing advertising (Boost), and brokerage back office.
A large share of North American real estate agents use Lone Wolf products, and many of them buy on their own with a credit card: an e-signature plan, a forms upgrade, a CMA subscription, an ad for a new listing. You’ll be the owner that runs it as one system, with one dashboard and a steady stream of experiments along the way.
You’ll wear two hats:
- Product manager for Brand Management (Boost). Boost automates listing and brand advertising on Facebook, Instagram, and Google for agents and brokerages. You’ll own its roadmap, its metrics, and the priorities of its engineering team.
- Growth lead for every agent-purchased product. You’ll own the path from first touch to purchase to expansion across Boost, Cloud CMA, Authentisign, zipForm and Transaction Desk upgrades, and more.
This is your business to run. You’ll report to the Chief Innovation Officer, who sets direction, holds the number with the executive team, clears cross-functional blockers, and makes the calls that need executive weight: major pricing changes, tradeoffs across product pillars, and scale-or-stop decisions. Everything else is yours: the backlog, the experiments, the funnels, the roadmap, and the weekly review. You won’t be executing someone else’s plan. You’ll write it.
This is a builder’s role with a wide surface. Most of the funnel runs through teams you won’t manage: marketing’s website and SEO, CX’s in-app messaging and onboarding, other product teams’ engineering time, and sales conversations with brokerages. Your leverage is data, speed, and the ability to bring people with you.
Responsibilities:
- Own the agent revenue number. Build the dashboard yourself (SQL, Metabase), run the weekly review, and make it what everyone else looks at. Bring a monthly readout to the executive team alongside the CIO.
- Find and fix funnel leaks in landing pages, pricing pages, checkout, trials, and in-product upgrade prompts.
- Run lifecycle email as a growth channel. Iterable triggers at listing events, onboarding, upgrade, and win-back. Write the copy, set up the tests, and read the results.
- Ship your own variants. Build landing pages and messaging variants yourself with AI tools. Work hand in hand with Marketing’s website lead on lwolf.com agent pages and SEO, where Boost now sits alongside our other agent products.
- Run experiments end to end: hypothesis, instrumentation, launch, readout, and decision, at a high tempo.
- Own agent pricing and packaging: bundles, trials, annual plans, auto-renewal, and cross-product offers. Bring recommendations to the CIO for the big moves.
- Shape how agents buy Transact. As agents move from zipForm and Transaction Desk to Transact, make sure the products they pay for today, like Authentisign and forms upgrades, still have a clear path to purchase.
- Run the Boost roadmap. Balance growth work against reliability and commitments to brokerage and partner customers. Sales owns brokerage Boost deals; you make sure the product and the team behind it support them.
- Test paid acquisition on a small budget, and scale only what pays back.
- Get things done across the business. Win engineering time from other product teams, in-app placements from CX, page changes from Marketing, and agent offers in Sales conversations, without owning any of them.
- Stand up lean product analytics that don’t require hand-instrumenting every event.
Requirements:
- A track record of growing a purchase funnel with a product-led mindset. Bring the before-and-after numbers and explain what you personally did to move them.
- Range across disciplines. You might come up through product management, growth marketing, or e-commerce. Either way, you’ve done the work of all three: shaping product, writing and testing messaging, and optimizing checkout and pricing.
- You build things yourself. Landing pages, email variants, dashboards, prototypes. You use AI tools to build what used to take a team, and you can show us.
- Data self-sufficiency. You write your own SQL, build your own dashboards, and design and read your own experiments without waiting on an analyst.
- Ownership. You’ve run a number, not just a backlog. You set your own priorities, make the calls in front of you, and bring your manager decisions rather than questions.
- Influence without authority. Concrete examples of getting important work done through teams you didn’t manage.
- Experience: typically 7+ years across product, growth, or e-commerce roles, with direct ownership of revenue or conversion metrics.
- Real estate or proptech experience, or SaaS sold to independent professionals and small businesses.
- Lifecycle platforms and paid social or search (Meta, Google Ads).
- Pricing and packaging work on self-serve subscriptions, including e-commerce or billing migrations when products are replaced.
- Setting up product analytics from scratch on a budget.
- Working across multiple product lines, legacy systems, or a post-acquisition portfolio.
- Base salary
- A meaningful performance incentive tied to agent revenue growth
Nice to have:
Compensation:
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