Senior Manager, Global Marketing Communications, Specimen Management

Becton Dickinson seeks a Senior Manager to lead global marketing communications for Specimen Management, standardizing digital marketing operations across regions, developing brand messaging, and supporting product managers with asset creation and campaign development.

Responsibilities
Build roadmap to standardize marketing technology stack and reporting KPIs across global regions with dashboard implementation
Lead rollout of Optimizely across regions and enable cross-regional campaign sharing
Develop cross-product global messaging initiatives in partnership with platform marketers and stakeholders
Manage asset creation process including agency selection, brand compliance reviews, and Veeva PromoMats coordination
Train regional teams on omnichannel campaign development and facilitate monthly best practice sharing forums
Requirements
Bachelor's degree required; Master's degree preferred
5+ years integrated communications experience in healthcare industry
3+ years digital marketing experience in healthcare industry
Proficiency with Optimizely or similar campaign management tools
Experience developing omnichannel campaign strategy
Strong organizational and change leadership capabilities
Ability to travel up to 20% for role requirements