Quick overview
Job description
Essential Functions:
• Content creation: Collaborate with the Social Art Director and Social Manager to build the social calendar and generate engaging, platform-native posts that align with our business objectives, brand priorities, and cultural/fashion moments
• Social writing: Craft all captions, video hooks, voiceover/scripts, and partner/influencer talking points in a voice that shows fashion fluency and articulates Bloomingdale’s POV
• Community management: Engage our followers through thoughtful, timely, and brand-right interactions that strengthen the relationship between Bloomingdale’s and its customers
• Voice guardian: Maintain high standards for writing and proofreading across social and editorial channels. Partner with the Creative Director to develop and evolve channel-specific standards while ensuring consistency with the broader Bloomingdale’s voice
• Trends & learnings: Stay closely attuned to the social landscape, emerging formats, cultural moments and conversations, and platform trends. Monitor content performance and translate learnings into stronger creative and copy approaches
• Editorial: Craft emails, site assets, catalog, and paid media that elevate Bloomingdale’s brand, clearly communicate our POV, and guide and inspire our customers
Qualifications and Competencies:
• Bachelor's Degree from a 4-year college or university
• 5 years of relevant copywriting experience for a fashion, beauty, or luxury brand, or editorial platform
• Excellent writing and editing skills with a genuine love of language and storytelling
• Knowledge of luxury fashion, with an understanding of the designers, brands, trends, and conversations shaping the industry
• Expertise in current social trends, platform capabilities, and the cultural zeitgeist
• Keen understanding of copy needs by medium (digital media, catalog, email, homepage, etc.)
• Ability to think creatively, strategically, and technically