Senior Paid Social Account Manager

Senior Paid Social Account Manager

About the role

Artefact is looking for an experienced Senior Paid Social Account Manager to take senior ownership of paid social activity across two key client accounts.

This is a hands-on role combining account strategy, technical auditing, campaign management, optimisation, performance analysis and senior client management. The successful candidate will be expected to understand the detail of platform execution while also providing clear strategic direction and identifying opportunities to grow client performance and the wider relationship.

Strong Meta expertise is essential. The person should be able to inherit an existing account, independently assess whether the setup is technically and strategically sound, identify weaknesses or missed opportunities, prioritise improvements and lead their implementation.

The role will initially focus on two clients, allowing the Senior Paid Social Account Manager to build a deep understanding of their businesses, act as a trusted paid social adviser and take genuine accountability for account quality and performance.

Key responsibilities

Account leadership and client strategy

• Act as the senior day-to-day paid social lead for the assigned clients, owning the relationship for the channel and ensuring consistently high-quality delivery.
• Develop a deep understanding of each client’s business model, commercial priorities, customer journey and wider media strategy.
• Translate business objectives into clear paid social strategies, investment recommendations, testing roadmaps and activation plans.
• Present strategic recommendations, performance insights and account priorities confidently to senior client stakeholders.
• Challenge existing approaches constructively and proactively identify opportunities to improve performance or expand the role of paid social.
• Coordinate with Search, Programmatic, Retail Media, Commerce, Influencer, Creative and Data teams to provide integrated recommendations.
• Support annual, quarterly and campaign-level planning, including budget allocation, forecasting and scenario planning.

Meta account audits and technical setup

A core part of the role will be independently assessing whether existing Meta environments are correctly structured for activation, optimisation and measurement.

• Business Portfolio / Business Manager setup, permissions and governance.
• Ad account structure and campaign architecture.
• Domain, page, Instagram and other asset configuration.
• Meta Pixel, Conversions API, events and conversion optimisation setup.
• Data quality, event match quality and potential tracking gaps.
• Product catalogues, feeds and commerce integrations where relevant.
• Audience strategy, exclusions and first-party data activation.
• Budget, bidding and optimisation configuration.
• Attribution and measurement settings.
• Naming conventions, campaign taxonomy and account governance.
• Creative, placement and format setup.
• Account-level automated settings and relevant platform recommendations.
• Integration with analytics, ecommerce and measurement environments.

The Senior Paid Social Account Manager should be able to document audit findings clearly, distinguish critical issues from lower-priority improvements, build an action plan and either implement or coordinate the required changes.

Paid social strategy and planning

• Develop paid social strategies aligned with client business, media and commercial objectives.
• Define the role of different paid social platforms, audiences, creative formats and campaign objectives within the wider media mix.
• Build structured testing roadmaps covering audiences, creative, formats, placements, bidding and new platform capabilities.
• Recommend how paid social should work alongside influencer and creator activity, including paid amplification of creator content.
• Identify opportunities to improve incrementality, efficiency and scale rather than focusing solely on platform-reported performance.
• Provide clear recommendations on where investment should be increased, reduced or reallocated.

Campaign management and optimisation

• Retain sufficient hands-on involvement to understand account performance and ensure execution remains strong.
• Oversee campaign setup, structures, audiences, bidding, budgets, placements and creative deployment.
• Ensure campaigns are launched accurately and on time, with appropriate QA and measurement foundations.
• Monitor pacing and performance against agreed objectives and proactively identify issues.
• Lead optimisation decisions and ensure actions are based on evidence rather than routine platform changes.
• Maintain strong account hygiene, documentation and platform best practice.
• Review work completed by more junior team members where relevant and provide clear guidance and quality control.

Platform expertise

Meta

Advanced hands-on Meta experience is essential. The successful candidate should be highly confident across:

• Meta Ads Manager and Business Portfolio / Business Manager.
• Campaign architecture and account restructuring.
• Audience strategy and first-party data activation.
• Advantage+ solutions.
• Conversion, catalogue and ecommerce campaigns.
• Creative testing and Reels/video formats.
• Partnership Ads and creator-led paid amplification.
• Pixel, Conversions API, events and conversion optimisation.
• Product catalogues and feeds.
• Budget and bidding strategies.
• Attribution, measurement and experimentation.
• Account troubleshooting, audits and governance.

The person should be comfortable inheriting an account they have never seen before and quickly determining whether the foundations are strong, what is limiting performance and whether restructuring is required.

TikTok

Strong TikTok Ads experience is highly desirable, including:

• Campaign setup, optimisation and account structure.
• Spark Ads and creator-led paid amplification.
• Audience and creative testing.
• Performance analysis and budget optimisation.
• Understanding of how paid media can connect with TikTok Shop activity where relevant.

Other platforms

Experience with additional paid social environments is beneficial, particularly:

• LinkedIn Campaign Manager.
• Pinterest.
• YouTube / Google video environments.
• Emerging social and creator-led advertising platforms.

The successful candidate does not need equal expertise across every platform, but should be curious, adaptable and able to expand into new environments as client needs evolve.

Performance, measurement and insights

• Analyse performance across campaigns, audiences, creatives, placements and conversion journeys.
• Explain the drivers behind performance changes rather than simply report results.
• Translate platform metrics into clear commercial implications and recommendations.
• Work with analytics specialists where deeper measurement support is required.
• Support experimentation, incrementality, attribution and other measurement initiatives where relevant.
• Ensure reporting focuses on decisions and next actions, not only retrospective performance.
• Maintain accurate budget tracking, campaign documentation and key account-change records.

Creative and creator collaboration

Paid social performance increasingly depends on creative quality. The role will therefore work closely with clients, creative teams and influencer specialists.

• Develop creative testing frameworks and identify high-performing themes, formats and messages.
• Translate campaign data into actionable creative recommendations.
• Advise on platform-specific creative best practice.
• Identify opportunities to use influencer and creator content within paid campaigns.
• Recommend opportunities for Spark Ads, Partnership Ads and other creator-led formats.
• Feed paid-media learnings back into future content and creator planning.

Commercial ownership and capability development

Client delivery is the core responsibility, but at Senior Account Manager level we also expect the person to contribute to account growth and the wider development of Artefact’s paid social capability.

• Identify growth opportunities within existing client accounts and turn them into clear recommendations or proposals.
• Spot relevant cross-sell opportunities across media, commerce, influencer and measurement capabilities.
• Support pitches, new-business proposals and client growth initiatives.
• Help develop a repeatable Meta audit framework and paid social best-practice standards for the wider team.
• Build relationships with Meta, TikTok and other relevant platform partners.
• Stay close to new platform products, betas and market developments and assess their relevance for clients.
• Develop case studies, training materials and internal knowledge sharing.
• Contribute to improving paid social processes, governance and ways of working.

Team contribution and mentoring

• Provide guidance, QA and coaching to more junior paid media team members where relevant.
• Help raise the overall standard of paid social knowledge across the team.
• Delegate appropriately while remaining accountable for the quality of client output.
• Create an environment where issues are identified early and recommendations are proactive rather than reactive.

What we are looking for

Essential

• Strong hands-on paid social experience, ideally within an agency or multi-client environment.
• Advanced Meta Ads expertise and confidence operating at both strategic and technical levels.
• Proven experience auditing existing Meta accounts and identifying setup, tracking, structure and optimisation issues.
• Ability to independently assess whether an account is correctly configured and prioritise the required changes.
• Strong knowledge of Meta Pixel, Conversions API, events and conversion measurement.
• Experience restructuring or materially improving existing accounts.
• Strong campaign-management, optimisation and analytical skills.
• Experience developing audience, creative and campaign testing strategies.
• Ability to translate complex performance data into clear strategic and commercial recommendations.
• Strong client-management skills and confidence presenting to senior stakeholders.
• Experience taking ownership of multiple workstreams and priorities across client accounts.
• Strong attention to detail, accountability and a proactive approach to identifying problems and opportunities.
• Commercial mindset and willingness to contribute to account growth and new opportunities.

Highly desirable

• Strong hands-on TikTok Ads experience.
• Experience with ecommerce and catalogue-based Meta activity.
• Experience with creator-led paid media, including Spark Ads and Meta Partnership Ads.
• Experience working with retail, ecommerce or consumer brands.
• Knowledge of product feeds and catalogue management.
• Experience working alongside influencer, retail-media or commerce teams.
• Experience with experimentation, attribution and incrementality measurement.
• Experience participating in pitches, proposals or account-growth initiatives.
• Experience mentoring or reviewing the work of more junior team members.

Nice to have

• LinkedIn Ads experience.
• Pinterest experience.
• TikTok Shop knowledge.
• Google Analytics / GA4 knowledge.
• Looker Studio or similar reporting experience.
• Experience working across multiple European markets.

What success looks like

In the first few months, we would expect this person to:

• Independently audit both client Meta environments and clearly prioritise the changes required.
• Take senior ownership of paid social strategy and ongoing activation across both accounts.
• Build trusted relationships with client stakeholders and become the go-to paid social adviser.
• Improve performance through structured optimisation, experimentation and stronger creative insight.
• Establish strong account, tracking and measurement foundations.
• Bring proactive recommendations and growth opportunities rather than waiting for client requests.
• Connect paid social more effectively with creative, influencer, commerce and wider media activity.
• Raise delivery standards through strong QA, documentation and guidance to other team members.
• Contribute to the development of Artefact’s paid social capability and commercial growth.