Digital Marketing/Automation Consultant

The Regional Marketing Specialist is responsible for translating the marketing strategy into local market action, ensuring consistent campaign execution across all store locations, and helping drive traffic and sales at West Music's retail locations. This role serves as the critical bridge between marketing direction and regional execution, ensuring West Music maintains brand consistency while responding to local market opportunities. This role focuses on serving consumer audiences including band directors, music hobbyists, parents of student musicians, and local community members.

The Regional Marketing Specialist ensures West Music's marketing presence is actively felt in local markets through store events, in-store signage, community engagement, social media presence, and regional campaigns that drive foot traffic and sales growth. The Regional Marketing Specialist creates a feedback loop between stores and marketing, coordinates regional marketing calendars and local events, manages store-specific marketing asset production within brand guidelines, and provides operational marketing support for regional initiatives.

This role requires strong collaboration with store managers, regional sales teams, and marketing leadership. Travel to store locations and regional events will be required.

Translate marketing campaigns into region-specific action plans with clear timelines and execution requirements
Coordinate campaign timing and implementation across multiple store locations
Ensure promotional alignment between digital marketing and in-store customer experiences
Monitor regional campaign performance and report results to marketing leadership
Identify opportunities to amplify successful local initiatives
Store Marketing Operations & Coordination:
Manage the regional marketing calendar, coordinating local events with store leadership, promotions, and seasonal campaigns
Process store marketing requests through established workflows and approval processes
Manage distribution of marketing supplies, print materials, and promotional items to store locations
Coordinate digital signage updates and ensure in-store promotional materials are current and properly displayed
Maintain regional marketing asset library and ensure stores have access to approved materials
Handle regional customer service inquiries related to promotions, events, and marketing initiatives
Support store managers with marketing and execution guidance
Local Content Creation & Community Engagement:
Produce store-specific social media content within established brand guidelines
Capture and document local success stories, customer testimonials, and community engagement for brand amplification
Coordinate photo and video needs for regional events, store activities, and local initiatives
Develop localized email marketing for store-specific campaigns and event promotions
Create content that highlights store staff expertise, local inventory, and community involvement
Participate in social listening to understand regional customer needs and competitive dynamics
Support content development for local sponsorships and community partnerships
Conduct routine check-ins with regional and store managers to understand marketing needs, challenges, and opportunities
Aggregate store feedback on campaign effectiveness, customer response, and competitive activity
Identify regional market opportunities and emerging local trends
Work with Regional Executives to train store staff on marketing tools and campaign execution
Serve as primary marketing contact for store teams, providing responsive support and guidance
Build collaborative relationships with store leadership to ensure marketing supports sales objectives
Report regional performance metrics, insights, and recommendations to marketing
Collaborate with regional sales representatives to align marketing with local market priorities
Support regional school services sales teams with collateral, promotional materials, and event resources
Coordinate marketing elements for store events including clinics, workshops, and product demonstrations
Assist with local event logistics including signage, promotional materials, and digital promotion
Support regional sales initiatives with targeted marketing campaigns and store-specific offers
Work with the Events Team to integrate local activities into broader West Music event strategy
Marketing Administration & Operations:
Manage regional marketing budget tracking, vendor invoicing, and expense reporting
Coordinate local vendor relationships including printers, event venues, and promotional suppliers
Support email list management and data hygiene for regional customer segments
Maintain documentation of regional marketing activities and campaign performance
Operate proficiently within the West Music tech stack including Wrike, HubSpot, Canva, Adobe, as well as CRM, marketing automation, and content management systems
Ensure compliance with brand guidelines and marketing best practices
Bachelor's degree in marketing, communications, business, or related field
~3+ years of professional marketing experience in B2B, B2C, or agency environment
~ Proficiency in content management systems, social media platforms, and digital marketing tools
~ Basic experience with graphic design tools (Canva, Adobe Creative Suite, or similar)
~ Strong project coordination and organizational skills
~ Ability to manage multiple projects simultaneously across different locations
~ Customer service orientation and responsive communication style
~ Comfort with data-driven decision making and performance reporting
Experience in retail marketing or multi-location marketing coordination
CRM and marketing automation software experience (HubSpot or similar)
Community event planning and support experience
Familiarity with music retail customer journey and purchase behavior
Service Focus – Delivers responsive, professional service to store teams and regional partners with a customer-first, "how can I help" approach.

Communication – Communicates clearly across all channels, actively listens to stakeholders, and translates strategy into actionable local guidance. Adaptable – Thrives in fast-paced retail environments by responding positively to change, embracing feedback, and balancing strategy and direction with local market needs. Detail-oriented – Maintains high-quality marketing execution and brand consistency across multiple store locations and concurrent campaigns. They must be able to perform typing and computer tasks required for this position with or without accommodation.

It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.