Creative Marketing & Events Planning Specialist

Key Responsibilities 

This role is ideal for a creative, organized marketing professional who enjoys bringing ideas to life while balancing strategy with hands-on execution. You will support the development and implementation of marketing materials across multiple channels, including social media, the Optimal Care website, digital and traditional advertising, internal communications, photography, videography, and other marketing initiatives.

You will also help plan and execute internal events, community outreach initiatives, trade shows, and public relations events by coordinating promotional materials, displays, and logistical needs. Additional responsibilities include designing marketing collateral, managing website and social media content, coordinating public relations efforts, supporting new location launches, and developing engaging messaging for diverse audiences.

Working collaboratively with internal teams, you will help deliver impactful campaigns that strengthen the Optimal Care brand, foster community engagement, and support the organization’s continued growth. Success in this role requires creativity, attention to detail, strong communication skills, and the ability to manage multiple projects while meeting deadlines.

Location 

• Office Location: 24255 W 13 Mile Rd, Suite 250, Bingham Farms, MI 48025

Hours 

• Monday to Friday, 8 a.m. to 5 p.m.
• Occasional weekend and holiday availability required to support events

Required Qualifications 

• Associate’s degree, or relevant on the job experience 
• Minimum 2 years of marketing experience
• Reliable transportation, valid driver’s license, and valid automobile insurance coverage

Preferred Qualifications 

• Bachelor’s degree preferred 
• Marketing communications experience in a health care setting preferred 

Essential Skills and Competencies

• Must have a sound knowledge of marketing ethics and principles 
• Strong knowledge of the creative Marketing process 
• Ability to create, compose and edit written and multimedia materials 
• Knowledge of SEO returns, Drip Marketing technique and a strong grasp of the oversight of Facebook, Twitter, Instagram, LinkedIn and YouTube 
• Strong knowledge and experience in the use of all types of promotional and communication media, including social media 
• Working knowledge of Photoshop, Illustrator, Microsoft Office suite products, Adobe suite