Lifecycle Operations Specialist

Reporting to the Manager of Lifecycle Marketing, this position is responsible for designing, executing, and optimizing customer lifecycle marketing campaigns, customer journeys, and personalized communications across land-based casinos, the loyalty ecosystem, and iGaming channels. The role leverages CRM technology, customer analytics, and marketing automation tools to support customer engagement, retention, reactivation, loyalty participation, and digital adoption. This position develops customer segments, audience targeting strategies, decisioning logic, and automated workflows while monitoring campaign performance and providing recommendations to improve effectiveness and customer value. The role collaborates with Lifecycle Marketing, Loyalty Marketing, iGaming, Digital Marketing, MIT, and other stakeholders to deliver integrated customer engagement initiatives that support organizational objectives and enhance the customer experience.

Building, executing, monitoring, and optimizing lifecycle marketing campaigns, customer journeys, and automated communications across CRM and customer engagement channels to support business objectives and customer experience outcomes; developing and maintaining customer segments, audience selections, eligibility criteria, personalization strategies, and decisioning logic that improve targeting accuracy, relevance, and marketing effectiveness; analyzing customer, campaign, loyalty, land-based casino, and iGaming performance data to identify trends, opportunities, and recommendations that support engagement, retention, reactivation, and customer value growth; coordinating CRM campaign delivery activities through requirements gathering, workflow configuration, testing, deployment, stakeholder communication, and post-campaign evaluation; supporting CRM platform operations, data quality, quality assurance, system enhancements, and process improvement initiatives to improve operational efficiency, scalability, and customer experience; collaborating with internal stakeholders to support integrated customer engagement strategies and initiatives; and participating in other projects and activities as required in support of SIGA's priorities.

Successful completion of a bachelor's degree or diploma in Marketing, Business Administration, Commerce, Data Analytics, Information Systems, Computer Science, Statistics, or a related field. An equivalent combination of relevant education, training, and experience may be considered. Industry-recognized education or certification in CRM platforms, marketing automation, customer analytics, digital marketing, business intelligence, or data management are considered an asset. Four to five years of progressively responsible experience in CRM, customer engagement, lifecycle marketing, marketing automation, customer analytics, or a related field. Experience building and executing customer segments, targeted campaigns, automated workflows, customer journeys, and multi-channel communications. Experience analyzing customer and campaign performance data and providing recommendations to improve engagement, retention, reactivation, and customer value. Proficiency with CRM, marketing automation, analytics, reporting, or business intelligence platforms. Experience conducting testing, quality assurance, data validation, and deployment activities within customer engagement or marketing technology environments. Experience supporting loyalty marketing, digital marketing, campaign operations, customer analytics, or data-driven marketing initiatives would be considered an asset.