Operations Manager, Sales

This opportunity is remote/virtual or hybrid, therefore open to all candidates nationally
At TELUS Agriculture & Consumer Goods, our North America Consumer Goods team partners with CPG manufacturers, brands, and distributors to drive competitive advantage at the shelf and in the field. Our sales organization is the engine driving market adoption of our enterprise SaaS platform—and you'll be the operational strategist architecting the processes, data infrastructure, and systems that enable our team to execute at scale.

You'll collaborate with sales leadership and cross-functional teams to optimize sales processes, drive revenue growth, and improve efficiency across our CPG-focused sales motion—supporting everything from funnel hygiene and territory management to CRM administration and sales enablement content. This is a strategic role where operational excellence directly enables revenue acceleration: your work on forecast accuracy, pipeline integrity, and cross-functional alignment will be foundational to our growth trajectory.

Sales Analytics & Pipeline Intelligence
Develop and maintain the reporting infrastructure that drives leadership decision-making across the North America sales organization, including MTD/QTD forecasts, product-line funnel analysis, opportunity stage tracking by account and category, and regional performance metrics
Conduct diagnostic sales performance analysis to identify conversion bottlenecks, forecast accuracy gaps, and sales cycle inefficiencies; Build and own rolling forecasts and quota models tied to TELUS CG's product portfolio (Retail Execution, TPM, RGM, Sales Enablement, Shopper Insights) and regional targets
Partner with Marketing and Customer Success on reporting that bridges sales pipeline health with downstream operational performance and customer outcomes
Provide ad hoc analytical support to cross-functional stakeholders on topics including product roadmap resourcing, engineering pipeline forecasts, and territory capacity planning
CRM Governance & Sales Process Excellence
Partner with sales leadership to design and refine the enterprise CPG sales process, accounting for the complexity of longer, multi-stakeholder buying cycles involving manufacturers, brands, retailers, and category management teams; establish best practices in lead management, opportunity tracking, and pipeline optimization specific to CPG/retail buying dynamics
Own funnel hygiene practices and controls: ensure closed-won opportunities are reassigned to correct quota-bearing personnel prior to close; Manage territory assignments and rebalancing across the North America sales team, incorporating new customer and prospect lists from Finance while maintaining equitable territory design
Oversee account and prospect ownership in cases of cross-segment overlap; execute account reassignment workflows during rep transitions with impact analysis and seamless handoffs
Represent Sales in Salesforce administration and CRM governance: manage renewal/auto-renewal workflows, opportunity team permissions, BDR access controls, and account ownership rules
Ensure consistent, accurate CRM data entry and adoption across the sales team; audit and close churn records to maintain data integrity
Maintain and audit account trading name/ownership rules to correctly route out-of-scope or misclassified accounts to appropriate placeholders or owners
Partner with the CRM platform team on system enhancements, troubleshooting, and support ticket resolution
Identify and implement process improvements to increase conversion rates and reduce sales cycle times across the North America region
Sales Enablement & Cross-Functional Alignment
Own and improve the structure and accessibility of the sales content ecosystem (Google Drive, HighSpot, or similar platforms) to ensure materials are current, organized, and discoverable
Coordinate creation of sales collateral tailored to CPG buyer personas: pitch decks, ROI case studies, competitive battle cards, proposal templates, and messaging frameworks
Collaborate with Marketing to align value proposition messaging across channels, ensuring consistency in how TELUS CG's solutions are positioned to the North America CPG market
Manage CRM integrations with TELUS CG platforms and adjacent sales tools (marketing automation, customer success, product usage data) to streamline workflows and data flow
Maintain a central contract repository and support contract-related data needs for sales and cross-functional teams
Partner with Customer Success on account health tracking, CS coverage models, and related reporting
Partner with Marketing Ops to define and execute BDR and business development campaign processes, including event follow-up administration and lead-routing transitions; Relay sales team feedback and customer insights to Product and Marketing to inform go-to-market strategy and roadmap priorities
4+ years of experience in sales operations, sales strategy, sales management, or related operations roles in SaaS, CPG/retail tech, or B2B enterprise software environments (this background is essential to success in this role)
~ Expert-level Salesforce proficiency, including reporting, workflow automation, opportunity and account management, data administration, and CRM governance best practices
~ Strong analytical and problem-solving skills with the ability to translate complex data into actionable insights for sales and executive stakeholders; proficiency with SQL, Python, or advanced spreadsheet tools
~ Excellent written and verbal communication skills, with the ability to present data-driven recommendations to sales leadership and executive audiences; Detail-oriented and proactive mindset: you anticipate needs, identify process improvements independently, and take ownership of problems without prompting
~ Ability to thrive in matrixed environments where you partner across Sales, Product, Marketing, and Customer Success teams
Experience with sales forecasting, quota setting, territory management, and compensation management in regional or multi-account enterprise sales structures
Familiarity with sales engagement platforms (Outreach, SalesLoft) and content management platforms (HighSpot, Seismic)
Understanding of SaaS business metrics (CAC, LTV, churn) and CPG/retail industry dynamics (trade spend, category management, retail execution)
Experience managing complex Salesforce renewal/auto-renewal workflows and sophisticated account/opportunity ownership models
Bachelor's degree in Business, Marketing, Analytics, or related field
Together, we aim to create a respectful and welcoming global community.
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