BTL Marketing Manager

𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀

𝗦𝗮𝗹𝗮𝗿𝘆 𝗿𝗮𝗻𝗴𝗲: 𝗥𝘀 𝟲𝟬𝟬𝟬𝟬𝟬 - 𝗥𝘀 𝟭𝟱𝟬𝟬𝟬𝟬𝟬 (𝗶𝗲 𝗜𝗡𝗥 𝟲-𝟭𝟱 𝗟𝗣𝗔)

Experience: 5+ yrs

Location: Mumbai

As a BTL Marketing Manager, you will spearhead immersive brand experiences that resonate with our B2C audience, driving awareness and engagement for our suite of financial products and advisory services. Leveraging your deep understanding of BTL activations, you will conceptualize, execute, and optimize campaigns across multiple touchpoints, ensuring alignment with overarching marketing objectives and ROI targets. Your role will involve collaborating with cross-functional teams, managing vendor relationships, and maintaining brand consistency while delivering memorable, measurable campaigns that convert prospects into loyal customers. You will also monitor market trends, analyze performance metrics, and refine strategies to stay ahead in a competitive landscape.

𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀

• Design and execute end-to-end BTL activation strategies that align with business objectives

• Coordinate with creative, digital, and sales teams to ensure seamless campaign integration

• Manage budgets, timelines, and vendor contracts for all activation projects

• Conduct post-campaign analysis to assess impact and derive actionable insights

• Develop and maintain strong relationships with third-party vendors and event partners

• Oversee on-ground execution teams during events, ensuring quality and brand compliance

• Track and report KPIs, ROI, and customer engagement metrics to senior stakeholders

• Stay up-to-date with market trends and competitor activities to inform strategy

• Collaborate with product teams to align campaign messaging with product offerings

• Mentor and guide junior marketing staff on BTL best practices and execution

𝗪𝗵𝗮𝘁 𝗠𝗮𝗸𝗲𝘀 𝗬𝗼𝘂 𝗮 𝗚𝗿𝗲𝗮𝘁 𝗙𝗶𝘁

• Over 5 years of experience in BTL marketing within the financial services sector

• Proven track record of delivering high-impact activations that drive B2C engagement

• Strong project management skills with the ability to juggle multiple initiatives simultaneously

• Excellent communication and stakeholder management capabilities

• Proficiency in data analysis tools and the ability to translate insights into actionable plans

• Creative mindset with a keen eye for design, experiential design, and trend forecasting

• Ability to thrive in a fast-paced, dynamic environment with tight deadlines

• Demonstrated leadership experience, mentoring a cross-functional team

• Proven ability to negotiate and manage vendor contracts within budget

• Passion for continuous learning and staying ahead of industry innovations