Regional Sales Manager (open to Tampa or Orlando based)

Are you an energetic and hands on sales coach who is skilled in building robust sales culture and teaching crisp sales fundamentals to help community teams achieve success? We are looking for a Regional Sales Manager (RSM) to lead our sales strategy for a portfolio of our Active Adult (55+) communities on the East Coast (ideally based in Tampa or Orlando). Reporting to the VP of Sales, this is an exciting opportunity to help us achieve our mission of building community by ensuring our value proposition is engaging and at the forefront of all that we do.

As a key member of a regional leadership team, the RSM is responsible for providing exceptional sales leadership, fostering a robust sales culture, leading modern strategies and execution, and inspiring community team members to share in a common vision. As the regional sales leader, the successful candidate will lead the portfolio’s collection of preleasing, lease up, and stabilized community’s performance and profitable achievement of sales revenue and occupancy goals.

This role is critical in gaining buy in to the sales program from all portfolio team members and implementing KPIs to ensure desired goals and targets are met and/or exceeded. The successful RSM is a major stakeholder in collaborating with operations, asset management, marketing, and other business functions while developing and implementing the strategic sales plans for their portfolio.

It will be essential for this individual to execute the Sparrow Living sales program immersed in relational sales while focused on delivering high hospitality through best-in-class sales fundamentals and best practices.

Lead a dynamic portfolio of communities and coach the community team members to a high level of sales competence and execution.
~ Provide strategic and tactical support, guidance, and direction to assigned portfolio through implementation of impactful programming, training, and coaching.
~ Travel to communities within the portfolio to develop strong relationships with team members and mentor sales excellence.
~ Build strong sales success plans to drive results.
~ Observe and serve as hands-on sales coach for teams.

Ensure crisp sales fundamentals are being executed.
~ Advise community team members on ways to improve their sales performance – focusing on developing strengths, achieving goals, and building strong trust with prospects.
~ Motivate and empower the portfolio sales teams in a positive manner by encouraging them to take an active, collaborative role in marketing their communities for success.
~ Direct community teams to achieve monthly and annual sales targets.
~ Analyze and monitor sales statistics to identify sales trends, evaluate sales team activities and performance, and utilize secret shops to improve results.
~ Leverage CRM reports and other pertinent data to pinpoint strengths and opportunities for improvement with the community teams.

Ensure submittal of timely and accurate weekly/monthly sales reports.
~ Help the Sparrow sales force be the industry best. Participate in the recruitment and hiring of your portfolio’s sales team with a focus on attracting and retaining top talent to optimize sales results.
~ Participate in designing new and improving existing sales training and development programs for the community team members.
~ Make observations of individual and team performance and assess training needs.
~ Establish strong relationships with operations and marketing partners.

Work with these leaders to create sales and marketing strategies and assist them in the execution of these plans. Serve as a partner with them to overcome community and team challenges, achieve occupancy goals, and train sales personnel.
~ Coordinate all logistics and onboarding activities for new and existing sales specialists and make clear the Sparrow Active Adult sales standards.

As needed, conduct weekly sales meetings to influence individual and group dynamics.
~ Meet with each assigned community sales team regularly to discuss:
~ 30-day outreach marketing calendar
~ Mystery shop results
Conduct 1:1 role playing activities & assist in customizing tour paths by community to optimize prospect experience. Meet with leadership and capital partners to discuss team sales performance and plans for improvement when needed. Engage teams in monthly sales contests and bonus program.

A high school diploma and a minimum of 5+ years professional sales experience in multifamily housing, Active Adult, senior living, or hospitality
Creative, interactive approach to adult learning
Ability to travel up to 50%
Experience with lease-up properties and luxury amenities desired
Background in Operations preferred
Strong foundation in leading and developing teams at a regional level, preferred
Demonstrated success in sales training and guiding teams to excel in sales performance, required
Extensive CRM experience (preferably Yardi CRMiQ)
Property management system experience (preferably Yardi)
Market outreach experience (networking, events, social media, etc.)
Strong relationship building skills
Creative, progressive approach to employee engagement
Proven ability to build collaborative partnerships and lead through influence
Familiarity with Fair Housing, Americans with Disabilities Act, Fair Credit Reporting Act, and other laws and regulations governing multi-family housing operations
Competitive bonus opportunities
~ Health, dental and vision benefits
~401K retirement plan with robust employer match
~ Milestone anniversary rewards including travel, spa retreats, home down payments, student loan payoffs, sabbaticals and more
Founded in 2017, Sparrow is at the forefront of one of the fastest growing housing segments in the nation focused on Active Adult 55+ communities.

Sparrow’s mission is to create thriving communities that feel like home. Through thoughtful design, state of the art construction and highly engaged management, we help our community members build meaningful connections and lead vibrant lives. Sparrow was founded in Austin with offices now in Dallas, Phoenix and Sarasota, and communities across the southern US.

Sparrow is proud to be an equal opportunity employer and is committed to giving every candidate equal consideration regardless of age, race, ancestry, religion, sex, gender identity, sexual orientation, pregnancy, marital status, ancestry, physical or mental disability, military or veteran status, national origin, or any other characteristic.