Senior Product Manager, Global Strategic Marketing
Why this role stands out
This high-impact role offers you the chance to shape global innovation at Avanos Medical while enjoying the perfect balance of professional autonomy and hybrid flexibility. You will thrive here if you are a strategic leader passionate about transforming customer insights into life-changing medical solutions within a collaborative, growth-oriented environment. Take the next step in your career and apply today to lead the future of enteral feeding strategy on a global scale.
Quick overview
Job description
Avanos Medical is seeking a Senior Product Manager to shape upstream strategy, innovation, and global commercialization for its enteral feeding portfolio. You will guide cross-functional teams through product development and launch, translate customer insights into market-ready solutions, and support portfolio and business strategy.
Responsibilities
- Lead upstream marketing strategy and innovation initiatives for enteral feeding products.
- Translate customer insights into product concepts, applications, and value propositions.
- Assess markets, competitors, and stakeholders to guide strategy and investment decisions.
- Guide cross-functional teams through stage-gate product development from concept to commercialization.
- Develop global positioning, messaging, pricing, claims, launch plans, and marketing assets.
- Support portfolio optimization, lifecycle strategy, market expansion, and strategic business initiatives.
Required Skills
- Upstream marketing strategy
- Voice of Customer research
- Product concept development
- Market assessment
- Competitive analysis
- Innovation pipeline prioritization
- Stage-gate product development
- Business case development (NPV, ROI, margin)
- Global commercialization and launch planning
- Global pricing strategy
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