Marketing Analytics & Growth Manager

ESSENTIAL DUTIES AND RESPONSIBILITIES

The following description of work to be performed by this individual is not intended to be all-inclusive. Rather, it focuses on the major tasks that must be accomplished. Ensure that safety is always the number one priority at Alexandria Industries; promote and support a safe work environment and safety oriented culture by following all safety programs and guidelines
Exhibit active leadership in order to model and support the company’s values, vision and strategies
Analyze campaign performance, lead generation effectiveness, website traffic, and customer engagement metrics.

Provide support to Senior Leadership, Director of Business development and commercial department team members:
Economic issues, Market trends and customer behavior related to our business
Develop and execute lead generation strategies to support profitable sales growth
Present research tables, trends, graphs, forecasts on markets and the economy
Evaluate various economic policies and regulations that impact our business opportunities
Owns website performance, user experience, SEO, and content
Ensure accurate tracking of leads, campaign performance and customer interactions
Manage all internal and external communications efforts (social media, digital signage)
Seek, assist and support the development of opportunities to build a positive corporate reputation; corporate stewardship, community involvement efforts, social responsibility initiatives, etc.

Partner with Sales to improve lead quality and lead-to-customer
Develop innovative marketing campaign ideas and support them from implementation to completion
Create and/or coordinate the production of multimedia and use where valuable (videos, photography)
Lead the planning and execution of the customer leadership events when/if held
Identify and monitor competitors and understand their core competencies
Coordinate/Attend trade show events to help pitch Alexandria Industries to key prospects
Review and analyze department data and trends to make continuous improvement recommendations
Prepare and share marketing information with board of directors and executives as requested
Develop and produce company literature; collateral, press releases, letters, prospect and customer correspondence, customer success stories, bylines, white papers, articles, fact sheets, backgrounds, executive biographies, etc.

Create communication pieces as needed (customer/employee newsletters, postings, )
Guide and support customer satisfaction surveys through analysis and strategy
Identify and implement methods for reducing costs and expenses in the department
Respond to emergency situations during and after standard hours to resolve issues that may arise
Develop and implement department goals and key measures that align with the mission, vision and values of the organization
OTHER JOB DUTIES

(Not considered essential to the job)
Perform all other related assignments (including special projects) as required in a professional and cooperative manner.
Work with the Director of Business Development to manage the department’s expense budget and monitor to budget.

MINIMUM QUALIFICATIONS
Education:
Bachelors degree in Marketing, Communications, Public or Media Relations Experience:
4+ years of progressive marketing related experience
B2B manufacturing experience
Other required Knowledge, Skills, and Abilities:
Strong computer skills (Microsoft Suite)
Strong formatting and editing skills (Canva and Adobe Creative Suite: Illustrator, Photoshop, Premiere Pro, InDesign, Acrobat Pro)
Exceptional public relations skills
Self-directed, able to take initiative and exercise independent judgment
Ability to create, foster and grow business relationships with leadership and team members
Must be a highly organized and self-motivated individual able to handle multiple tasks and meet deadlines in a fast-paced environment
Willingness and ability to develop a working knowledge of Alexandria Industries’ business and facilities in support of the Company goals and initiatives
Ability to support business units with numerous high priorities in multiple locations
Excellent oral and written communication skills
Strong attention to detail
Credible, with excellent business acumen and high level analysis skills
Strong team focus with the ability to work effectively in a professional and team environment
Ability to provide strong servant leadership to support team members
Ability to take part in continuous education and training
Ability to interact at a high level with all levels of the organization
Ability to maintain professionalism and composure in every situation
Ability to travel to marketing related events as needed
BENEFITS
A.I.

Family Health & Wellness Clinic - Free to all employees
Group Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Savings Plan
401(k) Company Match
Flexible Spending Account (FSA)
Basic Life Insurance
Short Term & Long Term Disability Insurance
Voluntary Accident, Hospital & Critical Illness Insurance
Paid Holidays
Paid Time Off (PTO)
Paid Volunteer Hours (8hrs. per year)
Company Provided Work Uniforms
Tuition Reimbursement
Employee Assistance Program (EAP)
PPE Reimbursement
The anticipated pay range for this position is $75,000 - $105,000 annually.

The actual base pay offered will vary depending on multiple factors including job- related knowledge/skills, relevant experience, business needs, and geographic location.