Director of Brand, Creative & Content

About Teikametrics

Teikametrics is transforming the future of eCommerce with our AI-powered Multi-Marketplace Optimization Platform, helping brands maximize sales across Amazon, Walmart, and TikTok.

About the Role

What You'll Do

Brand, Creative & Content Leadership

• Translate Teikametrics' brand strategy, positioning, messaging, and ICP into a cohesive creative and content strategy.
• Serve as a steward of the Teikametrics brand, ensuring content and creative consistently reflect established brand direction across channels and touchpoints.
• Develop creative concepts, narratives, and content programs that make Teikametrics distinctive and relevant to our target audiences.
• Own the editorial calendar and creative and content roadmap in alignment with GTM and business priorities.
• Set and track performance KPIs across audience growth, engagement, organic traffic, demand creation, and pipeline impact.

Creative Direction

• Lead the creative expression of the Teikametrics brand across campaigns, content, social, digital, video, events, and sales collateral.
• Translate established brand strategy and guidelines into clear creative direction for internal teams, freelancers, and agencies.
• Direct and elevate the Marketing Designer's work, providing strong creative briefs, feedback, and quality standards from concept through execution.
• Ensure a cohesive brand experience across visual design, voice, storytelling, and content.

Content Strategy & Execution

• Develop and execute a full-funnel content strategy that reaches our ICP, builds brand authority, and contributes to demand and pipeline growth.
• Identify differentiated ideas, stories, and formats that earn the attention of our target audiences.
• Oversee content across written, visual, social, and video formats, including original research, articles, customer stories, landing pages, email, webinars, and video.
• Serve as a hands-on writer and editor for high-priority content while directing freelancers, agencies, and internal contributors.
• Use AI and other tools to increase the speed and scale of content development while maintaining quality, originality, accuracy, and brand consistency.

Integrated Programs & Thought Leadership

• Lead creative and content development for demand product launches, demand generation, SEO, events, and lifecycle marketing.
• Partner with Demand Generation to develop content and creative that attracts new audiences and performs across paid, organic, social, and owned channels.
• Collaborate with Product Marketing and Sales to translate positioning, product capabilities, customer insights, and market trends into compelling stories and sales enablement.
• Lead executive visibility and thought leadership through ghostwriting, social content, speaking opportunities, podcasts, original research, data storytelling, and video.

Team Leadership & Performance

• Manage and mentor a multidisciplinary team including a Marketing Designer, Social Media Specialist, Freelance Copywriter, and Freelance Video Producer.
• Hire and manage freelance and agency resources as needed, and build workflows that improve creative and content quality, collaboration, and speed.
• Own reporting on creative and content performance, connecting activity to meaningful marketing and business outcomes.
• Use performance insights to continually improve topics, formats, channels, and creative approaches.

Who You Are

Required Qualifications

• 10+ years of experience across brand, creative, and content, including at least 3 years leading teams of 2+ direct reports.
• Proven experience building creative and content programs that strengthen brand presence and contribute to measurable business growth - and a portfolio supporting this.
• Exceptional creative and editorial judgment, with the ability to translate brand strategy, positioning, and audience insights into distinctive execution.
• Deep understanding of how to create content and creative that resonates with a defined ICP and attracts new audiences.
• Exceptional writing and editing skills and the ability to personally contribute to high-impact work.
• Strong executive presence and cross-functional communication skills.
• Analytical mindset with an understanding of how creative and content performance connects to business outcomes.
• Comfortable using AI and emerging technologies to improve creative and content workflows.
• Comfortable operating in a fast-paced, growth-stage environment and balancing strategic leadership with hands-on execution.