Associate Manager, Marketing Activation - Mattel Games

We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers. The Associate Marketing Activation Manager is responsible for supporting the Marketing Activation team with integrated marketing planning, consumer and market insights, business analysis, cross-functional coordination and marketing execution.

They will support the translation of Mattel Games' global and regional strategies into actionable, locally relevant marketing plans and own key activation initiatives that drive brand and sales growth across channels. The ideal candidate will demonstrate strategic thinking, strong project management and organizational skills, excellence in communication, and the ability to deliver measurable results in a fast-paced environment with multiple priorities.

Marketing Planning & Activation

In partnership with the Marketing Manager, translate overarching brand strategies into integrated marketing plans and briefs across key Mattel Games brands. Articulate messaging, activation approach and KPIs to support brand and sales objectives.

Promotional Strategy and Execution

Lead promotional activity timelines for the year, with regular presentations to internal and external clients on approach and performance. Work closely with Analytics to establish forecasts, and with Sales and Omnichannel Retail Marketing teams to develop and execute promotions effectively.

Channel Execution

Lead day-to-day activation across assigned Mattel Games segments, ensuring global strategies and assets are translated into effective market execution. Closely monitor sales and activation performance across channels and leverage data to recommend changes to plans as needed to deliver revenue and profit targets. Leverage available consumer, category, competitive and retail data to identify trends, opportunities and risks across the Mattel Games portfolio.

Translate insights into actionable recommendations to inform marketing plans, portfolio opportunities, retailer pitches and future brand strategy. Minimum 5 years (3 years with MBA) experience of marketing experience in multi-channel Retail or Consumer Products industry. Integrated marketing experience required across paid media (digital, influencers, out of home) and owned channels including e-commerce, retail stores, e-mail, social, print/direct mail. Excellent written/verbal, time management, and quantitative/analytical skills required.

Ability to independently build compelling visual marketing presentations. Strong PowerPoint and Excel skills. Exhibits creative and analytical thinking abilities with strong storytelling capabilities and an ability to connect the dots. Ability to take conclusions from data and communicate and present those actionable insights to leadership and business executives. A continuous learner that is ready to push the Marketing organization into new areas and challenge the status quo.

Executive Presence

Must also be able to clearly communicate with all levels within the organization and to influence, persuade and sell direction for marketing. Join
Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Partnership is our process and our collective capabilities is our superpower. We are a performance-driven company. Our Approach to Flexible Work:
This role is an in-office role Monday-Thursday, and work from home on Fridays.

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter. Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world.

We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences.

Our products are sold in collaboration with the world’s leading retail and ecommerce companies. com email addresses and will never ask for payment or sensitive personal information during the hiring process. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

The pay range for this position is between $110,000 and $135,000 annually. The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential. Videos to watch: