Digital Marketing Specialist

The Virginia Economic Development Partnership (VEDP) is seeking a Digital Marketing Specialist within its Marketing & Communications (M&C) Division to support the execution of marketing strategies and initiatives that advance VEDP’s mission and marketing objectives. The M&C Division manages Virginia’s business brand and builds awareness of the Commonwealth’s advantages among key audiences.

The Digital Marketing Specialist plays an important role in supporting VEDP’s digital marketing efforts through social media management and support, website content updates, digital campaign execution, and marketing asset coordination. This position works collaboratively with colleagues across the organization to help deliver marketing programs, maintain digital resources, and support day-to-day marketing operations.

The ideal candidate is detail-oriented, organized, creative, and eager to contribute to a dynamic marketing team dedicated to promoting Virginia as a premier place to live, work, and do business.

Responsibilities

Assist with social media content creation and coordinate the scheduling and publishing of content across VEDP platforms
Assist in maintaining the social media content calendar and coordinating content with internal teams
Design and edit graphics, quote cards, and other visual assets for social media and digital marketing initiatives
Support the execution of digital marketing campaigns and initiatives across multiple channels
Help coordinate and execute webinar registration and email marketing campaigns within HubSpot
Conduct research and pull analytics from marketing dashboards to support campaign reporting and optimization
Help update and maintain content across VEDP.org and affiliated websites, including articles, Virginia Economic Review content, success stories, documents, and other web content
Perform routine website updates, including contact information changes, document uploads, and content edits
Assist with quality assurance by reviewing website content for accuracy, consistency, and usability
Assist with maintaining marketing assets within the VEDP intranet and other digital asset management systems
Upload, organize, categorize, and archive marketing collateral, photography, graphics, and other digital resources
Help ensure marketing materials remain current by coordinating routine content and asset updates
Assist with maintaining marketing databases and supporting communications reporting efforts
Support day-to-day marketing operations and special projects across the M&C team
Coordinate marketing requests and assist with project timelines and deliverables
Collaborate with colleagues across VEDP to support organizational marketing initiatives
Skills:
Strong written and verbal communication skills
Strong organizational skills and attention to detail
Ability to manage multiple projects and priorities in a fast-paced environment
Ability to work independently and collaboratively within a team setting
Strong problem-solving and critical thinking skills
Basic understanding of digital marketing principles and best practices
Proficiency with Microsoft Office suite applications
Ability to maintain accuracy and consistency while managing routine tasks
Experience:
1-3 years of experience in digital marketing, communications, website management, or social media marketing required
Experience supporting social media content development and publishing required
Experience updating website content through a content management system (CMS) required
Experience using marketing automation and email marketing platforms preferred
Experience with HubSpot, WordPress, Drupal, Adobe InDesign, and Adobe Photoshop preferred
This is a hybrid position based in VEDP’s Richmond office and requires employees to work in the office at least three days per week.

Being authorized to work in the U.S. is a precondition of employment. VEDP uses the E-Verify system and does not provide sponsorship. All candidates must apply through our website
A valid Virginia driver’s license is required.

Salary Range: $52,000-$62,000. Application deadline: October 16, 2026.
VEDP is an

Equal Opportunity Employer. All applicants are considered for employment without regard to race, sex, color, national origin, religion, sexual orientation, gender identity or expression, age, veteran status, political affiliation, genetics, or against otherwise qualified individuals with disabi lities. It is VEDP’s intent that its employment and personnel policies and practices conform to all applicable federal, state, and local laws and regulations regarding non-discrimination and affirmative action. Applicants requiring more information or requiring assistance may contact VEDP Human Resources at or
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